Ad performance review covering two clients: American Extractions (campaigns not running due to account access/permission issues) and Bluepoint (high impression/click volume but conversion tracking misconfigured). New Bluepoint landing pages were reviewed and flagged for CTA and tracking improvements. Urgent action items assigned across the team.
Attendees: Mark Hope, Melissa Cusumano, Gilbert, Ben San Fratello
The American Extractions Google Ads account (account #9545) is under the "Get Found Madison" manager account, not Asymmetric's manager account (#8152). The team is not listed as managers or users, which appears to be causing all created campaigns and ads to remain in draft/inactive state — no impressions, no clicks, despite budgets being set.
americanextractions.com/stick-pack but needs significant improvement; it was built before Carly's departure and is not in Go High Level — it's on the main websiteasymmetric.pro as an allowed domain on the existing account| Owner | Task | Priority |
|---|---|---|
| Caitlin (client) | Add Asymmetric as manager and allowed domain on account #9545 | Urgent |
| Gilbert | If access not resolved, create new account under Asymmetric manager #8152 | Fallback |
| Gilbert | Create a simple (non-dynamic keyword insertion) search ad to test impressions | Immediate |
| Gilbert | If no impressions by end of day, open a Google support case | Same day |
| Ben / Carly | Rebuild Stick Pack landing page on the main website | TBD |
| Melissa | Update Stick Pack landing page URL in campaigns once rebuilt | After rebuild |
| Campaign | Impressions | Clicks | CTR | Avg CPC | Spend | Notes |
|---|---|---|---|---|---|---|
| PMAX | ~1,000,000 | ~6,000 | <1% | $0.09 | ~$500 | Conversion rate showing 62% — inflated by page view misconfiguration |
| Cashless ATM | ~7,000 | 654 | 8% | $1.00 | ~$700 | Strong performance |
| Traditional ATMs | — | 155 | 10% | $4.00 | — | CPC too high; target $2 |
| Reverse ATM | — | — | — | $13.00 | — | CPC unsustainable; reduce bids 75% |
The conversion tracking setup is fundamentally broken:
"A page view is not a conversion. A page view is an event." — Mark Hope
Four new landing pages were built and shared during the call (live on the Bluepoint website). These replace the previous website pages that were being used as ad destinations.
| Owner | Task | Priority |
|---|---|---|
| Melissa | Update landing page URLs in all Bluepoint ad campaigns | Immediate (within 2 days) |
| Ben | Update CTAs across all four landing pages (replace "Learn More," "Send Message") | Immediate |
| Ben | Add post-form-submission explanation copy to all forms | Immediate |
| Ben | Add scheduling link near contact forms | Near-term |
| Ben | Implement sticky header with persistent CTA + single phone number | Near-term |
| Ben / team | Discuss CallRail setup for Bluepoint (flagged for Wednesday call) | Wednesday |
| Owner | Task | Priority |
|---|---|---|
| Gilbert | Create ClickUp task for Anup — fix all "Needs Attention" conversion actions | Urgent, with deadline |
| Anup | Remove page views as primary conversion events (move to events only) | Urgent |
| Anup | Fix all conversion actions marked "Needs Attention" | Urgent |
| Anup | Set conversion value = 1 on all lead gen conversion actions | Urgent |
| Anup | Ensure phone call tracking covers both calls from ads AND calls from landing pages | Urgent |
| Anup | Confirm form fill conversion action is properly tagged on new landing pages | Urgent |
Process note: Gilbert was sending Anup messages via chat rather than creating ClickUp tasks with deadlines. Mark directed that all tracking/optimization work must go through ClickUp with assigned owners, urgency flags, and due dates. Sending a message is not sufficient.