As of the January 9, 2026 check-in, the Bluepoint account is pacing significantly over budget for the current period. This was identified via the [1] budget pacing chart during a review with Karly Oykhman.
| Metric | Value |
|---|---|
| Target spend (to date) | $584 |
| Actual spend (to date) | $838 |
| Variance | +$254 over target |
| Projected end-of-period overspend | ~$800 |
The dotted target line in X-Ray showed spend should be at $584; actual spend of $838 puts the account on a trajectory to finish approximately $800 over the total period budget if the pace is not corrected.
Karly Oykhman is responsible for reviewing the Bluepoint ad spend and adjusting pacing to bring the account back in line before the end of the billing period.
At the time of this review, Karly was unable to access Bluepoint data in X-Ray directly due to a 403 Forbidden permissions error surfaced in the browser console. Mark Hope identified this as a permissions loop in the X-Ray system and committed to fixing it over the weekend.
Until the permission issue is resolved, Karly cannot independently monitor budget pacing in X-Ray. Mark shared his screen during the call to surface the budget data shown above.
The budget pacing chart in X-Ray plots actual cumulative spend against a target spend curve for the period. A gap above the dotted target line indicates overpacing. This view is available under the client's account in X-Ray → Overview.