wiki/clients/current/bluepoint/2026-01-22-three-email-flow.md · 252 words · 2026-01-22
BluepointATM Three-Email Flow
Overview
A simple three-email automation flow for BluepointATM, built in HubSpot as part of the New York campaign. The work is divided between Raphael (email builds) and Karly (automation setup).
Scope
- Number of emails: 3
- Platform: HubSpot
- Campaign: New York campaign
- Complexity: Simple — no custom graphics or HTML required; standard HubSpot email builder
Ownership
| Role |
Owner |
Responsibility |
| Email Build |
Raphael Mangadap |
Build the three email templates in HubSpot |
| Automation Setup |
Karly Oykhman |
Configure the automation flow / sequences |
Status
Assigned to Raphael during the [1] session. Task was surfaced as part of the broader email build strategy discussion, where work was divided by platform complexity:
- Complex, HTML-based marketing emails → Raphael in Salesforce Account Engagement (see [2])
- Simple, text-only emails → Avoke in HubSpot (see [3])
- This flow → Raphael builds, Karly automates
Notes
- Raphael is responsible only for building the email templates; he should not configure the automation sequences
- Karly will handle all automation logic after templates are complete
- Emails are straightforward enough that no special HTML or design work is needed — standard HubSpot builder is sufficient
- Raphael has established HubSpot experience; no platform ramp-up expected