wiki/clients/current/bluepoint/2026-04-05-ad-review-call.md · 358 words · 2026-04-05

Ad Review Call — 2026-04-05

Overview

Bluepoint was reviewed as part of a broader weekly ad review call covering five clients. Melissa Cusumano led the Bluepoint portion ahead of a scheduled client call the following day. The primary updates were recent landing page changes and campaign cost adjustments, with the PMAX campaign continuing to perform well.

Attendees: Melissa Cusumano, Gilbert Barrongo, Mark Hope (partial — Bluepoint portion)

Related meeting: ^[1]

Key Decisions

No strategic changes made. Landing pages were updated late the prior week; too early to assess impact on conversion performance.
Campaign costs updated. Melissa adjusted daily budgets the day prior to the call (updated to $160 and $115 across campaigns; a $27/day figure was also corrected at the top-level view).
PMAX campaign noted as impressive. The team had already highlighted this to the client in the previous week's call; no changes recommended.

Campaign Status

Area	Status	Notes
Landing Pages	Recently updated	Changed late the week prior; impact not yet visible in data
PMAX Campaign	Strong	Previously flagged to client as a standout performer
Campaign Costs	Updated	Adjusted by Melissa the day before this call
Conversion Goals	In progress	Gilbert flagged conversion action cleanup tasks to Anup via ClickUp

Action Items

#	Action	Owner	Status
1	Monitor landing page performance in upcoming weeks	Melissa / Gilbert	Ongoing
2	Ensure conversion goal updates are completed for Bluepoint account	Anup (via ClickUp task)	In progress

Transcript Excerpts

Melissa Cusumano: "I know we updated landing pages just late last week. So I don't think we'll see a whole lot of change to that."

Melissa Cusumano: "It's too early to talk about whether or not the landing pages are doing something different."

Melissa Cusumano: "We just talked to him last week about how impressive the PMAX is."

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