Internal review of BluepointATM's Google Ads campaigns, CallRail setup blockers, and HubSpot access issues. Discussed during the [1] between Melissa Cusumano and Mark Hope.
Three campaigns were active at time of review. The "Traditional ATM" campaign was paused immediately due to unsustainable CPL.
| Campaign | CPL | Status |
|---|---|---|
| Traditional ATM | ~$800 | Paused |
| Cashless ATM | ~$100 | Running |
| PMAX | ~$100 | Running |
| Overall (blended) | ~$200 | — |
The blended CPL of ~$200 is considered a strong result for this client's market. PMAX in particular was delivering clicks at $0.29. Mark's assessment: the client should be focused on closing leads, not scrutinizing campaign structure.
Wade and Mike (client contacts) raised objections to campaign terminology — specifically the use of "cashless ATM" and "reverse ATM" — arguing these terms don't reflect how they describe their product. The team's position is that keyword strategy is based on how searchers describe the product, not how the client does. Gilbert provided documentation showing minimal keyword duplication across campaigns.
Setup is stalled pending a client-provided call routing plan. Mark cannot configure the system without an unambiguous, flowchart-style specification.
Required from client before work can proceed:
Owner: Melissa to obtain the flowchart from the client, then hand off to Mark for configuration.
Wade accidentally removed Chris from the BluepointATM HubSpot account while attempting to update user seats. Chris lost access for approximately 2–3 days as a result.