wiki/clients/current/bluepoint/_index.md · 550 words · 2026-04-05

BluepointATM — Client Index

Status

Active — Relationship under strain as of March 2026. Client expressed dissatisfaction through a third party (Chris) despite positive sentiment scores on recorded calls. Retention call conducted by Mark Hope on March 12, 2026.

First Seen

Prior to February 2026 (first agency client for BluepointATM; exact start date TBD)

Last Activity

March 12, 2026 — Pre-call prep between Mark Hope and Karly Oykhman; retention call with Wade (client) at 4 PM same day.

Key Contacts

Name	Role	Notes
Wade	Owner / Primary Contact	First-time agency client; process-focused; scheduled retention call
Mike	Sales Manager	Low call activity (~34 calls/month); not consistently updating HubSpot
Eric	Sales (internal)	Most active caller on Bluepoint's team

Business Model

BluepointATM owns and places reverse ATMs (cash-to-card kiosks) in retail and business locations. Key model details:

Bluepoint owns the machines; they are not leased to business owners
Business owners benefit from increased foot traffic and elimination of cash handling — they do not receive revenue from the machines
This distinction has caused content errors in the past and must be reflected in all copy and social posts

⚠️ Content Rule: Do not describe reverse ATMs as leased or imply business owners earn revenue from them. See ^[1] for how to encode this in the Client Brain knowledge base.

Active Projects

Project	Status	Notes
ABM Outreach (Salesforce)	Active	249 accounts; 383 sends; 46 opens (12%); 3 scheduling clicks; step 3–4 of sequence
LinkedIn Ads	Active	Recently launched; generating leads; part of ABM strategy
SEO	Strong	Health score 100%; organic traffic +50%; visitors +35%
Website Edits	In Review	16-page edit list submitted Feb 10; completed ~March 2026; landing pages rebuilt
HubSpot CRM	Underutilized	1 active deal; <100 qualified contacts out of 7,000; Mike making ~34 calls/month
Google Ads / PPC	Not managed by Asymmetric	Client managing independently; landing pages previously had quality issues (now resolved)
Website Rebuild / PPC Takeover	Pending	Wade has expressed interest contingent on ABM results

Relationship Notes

Bluepoint is Asymmetric's first-time agency client — unfamiliar with partnership model norms
Client tends to be process-focused rather than results-focused; frequently requests approval on minor details
Agency is waiting on 15+ items from Bluepoint at any given time; client perceives this inversely
Communication overhead is high: ~27.5 hrs/month in emails, meetings, and Slack — consuming most of the $5k/month retainer before billable work begins
Sentiment analysis from last recorded call: 7.5/10, described as "solidly positive" — contradicts third-party complaint
Fee structure includes revenue share on closed deals; potential upside if sales execution improves

Key Deliverables & Reporting

ATM Analytics Doc — Monthly analytics summary; updated first week of each month
Weekly Status Report — Sent by Evoke; includes completed items, in-progress work, and items awaiting client response
Salesforce ABM Dashboards — Two dashboards tracking account progress, sequence steps, opens, and scheduling clicks

^[2]
^[1]
^[3]