Bluepoint's SEO campaign is progressing toward a Domain Rating (DR) target of 40. As of the November 3, 2025 weekly sync, Bluepoint's DR stands at 29. The team is not yet enrolled in a premium link-building tier, which may partially explain why some competitors rank higher.
A missing SMTP configuration was also identified as a pending technical task that needs to be resolved to enable email functionality on the Bluepoint site.
| Metric | Value |
|---|---|
| Domain Rating (DR) | 29 |
| DR Target | 40 |
| Premium Service Active | No |
| SMTP Configured | Pending |
Client contact Mike (Bluepoint) raised a question about why a competitor is ranking above Bluepoint in search results. Melissa and Mark reviewed the situation during the [1]. Likely explanations include:
Bluepoint's DR of 29 is considered solid progress for a campaign not yet using premium services. The target of 40 is the threshold the team is working toward before assessing next steps.
An SMTP configuration was found to be missing from the Bluepoint site as of this meeting. This is required for email functionality. Mark Hope was assigned to add the SMTP configuration.
Note: Doodla B2B SMTP was completed around the same time and should not be confused with the Bluepoint task.