Geofencing Campaign — Priority Launch (2026-03-19)

Overview

The Citrus America geofencing campaign was flagged as the top priority in the ^[1]. This is the third attempt at launching this campaign after two previous attempts failed. The client has been informed and is open to adopting a new Google protocol recommended by the team.

Gilbert is the lead on this campaign and committed to launching and closely monitoring it.

Background

• Two prior geofencing campaign attempts for Citrus America were unsuccessful.
• The client has expressed openness to new protocols and team recommendations, removing a potential blocker for trying a different approach.
• Melissa flagged this as a tag-team effort — she planned to check in Monday morning to confirm the campaign was live.

Status (as of 2026-03-19)

Key Notes

• Gilbert confirmed he needs no additional resources from Melissa to proceed.
• The campaign is to be monitored closely after launch, with adjustments made as needed.
• Melissa indicated she would follow up Monday morning (2026-03-24) to verify launch status.
• Andrzej's design team is concurrently producing Citrus America LinkedIn video ads and a new image featuring Brian's family, which may be related deliverables for the broader Citrus America push.

Related Work

• ^[3]
• Andrzej: Citrus America LinkedIn video ads (in progress as of 2026-03-19)
• Melissa: Citrus America task work noted in her daily priorities for 2026-03-19

Action Items

Source

Discussed in ^[4]. See transcript timestamps ~3:34 and ~4:00 for context.