wiki/clients/current/cordwainer/2026-02-10-website-launch-campaign-review.md · 762 words · 2026-04-05

Website Launch & Campaign Review — 2026-02-10

Pre-launch sync with the Cordwainer team confirming the new website goes live Thursday, Feb 12. Covered ad campaign performance, Careers page deferral, event flyer status, and Google review response ownership.

Meeting recording: https://fathom.video/calls/561006842

Attendees

Name	Role	Org
Sebastian Gant	Account lead	Asymmetric
Melissa Cusumano	—	Asymmetric
Mark Hope	—	Asymmetric
Bodo Liesenfeld	Owner/operator	Liesenfeld International / Cordwainer
Tamilyn Liesenfeld	—	Liesenfeld International
Erica Lathrop	—	Cordwainer Memory Care
Maria Lastoria	—	Cordwainer Memory Care

Note: Erica and Maria joined late; Bodo conducted most of the meeting solo with Sebastian.

Overview

This was the final pre-launch check-in before the Cordwainer website went live. All feedback from the previous meeting had been implemented. The remaining open item — the Careers page job listings — was explicitly deferred to post-launch to avoid holding up the go-live. Ad campaigns were reviewed and performing within target ranges.

Key Decisions

Decision	Detail
Website launches Thu Feb 12	Asymmetric (Mark + Sebastian) will push staging to production Thursday afternoon.
Careers page deferred	Job listings will be added after launch; will not block go-live.
Google review responses out of scope	Asymmetric will not respond to Google reviews. Bodo will assign this internally. Asymmetric can advise on strategy but not execution.
Meeting cadence shifts to biweekly	After a quick post-launch check-in on Tue Feb 17 at 10:30 AM, meetings move to every two weeks.

Ad Campaign Performance

Google Search Ads

Campaign launched ~5–6 days prior to this meeting.
Targeting search keywords such as "memory care" to appear as a sponsored result.
Currently in a 2-week learning phase — standard before performance judgments or adjustments are made.
No optimization actions taken yet; monitoring only.

Meta Ads

Performance has remained consistent since initial launch.
Cost Per Landing Page View (CPLPV): < $2 ✅ (target met)
Click-Through Rate (CTR): 4–5% ✅ (target met)
No changes needed at this time.

Careers Page — Post-Launch Plan

The Careers page exists on the site but will launch without job listings. The process to populate it:

Bodo emails Amanda (HR) and connects her with Sebastian.
Amanda provides a list of open positions with whatever detail she normally publishes.
Sebastian confirms the required data format with Amanda directly.
Asymmetric builds the listings on the site.
Application form fills route to Amanda's email.

All job types (not just managerial) can be listed. Sebastian already has Amanda's contact from a prior handbook update.

Event Flyers

Event	Status
Punch of Love	Finalized and live on site; email scheduled.
Caregiver Support Group	Finalized and live on site; email scheduled.
Cupid Carryout	Revised version due to Erica tomorrow (Feb 11) based on her feedback.
March events	Design begins after Cupid Carryout is approved.

Google Review Responses

Erica raised the need to respond to all incoming Google reviews (positive and negative) — a standard reputation management best practice. The previous agency had handled this.

Decision: Asymmetric will not take on review responses. This is outside their scope given client volume. Bodo will identify an internal owner. Asymmetric remains available for strategy guidance (e.g., how to solicit more reviews, response tone/approach).

Action Items

[ ] Bodo — Email Amanda: ask her to send Sebastian a list of open jobs for the Careers page.
[ ] Bodo — Email Cordwainer team: recap this meeting and request they review the staging site by Thu AM (Feb 12).
[ ] Bodo — Email team: assign an internal owner for responding to Google reviews.
[ ] Sebastian — Send revised "Cupid Carryout" flyer to Erica by Feb 11.
[ ] Sebastian — Begin design for March event flyers.
[ ] Sebastian — Send recurring 10:30 AM marketing meeting invite to Bodo; include one-off follow-up for Tue Feb 17.
[ ] Asymmetric (Mark + Sebastian) — Push website live on Thu Feb 12.

Next Meeting

Tuesday, Feb 17 at 10:30 AM — Post-launch review of the live site. Biweekly cadence begins from there.

^[1]

Sources

Index