As of the week of 2026-02-18, Cordwainer's organic search performance has rebounded significantly following a round of critical technical SEO fixes. The site had been suppressed in Google's index due to the absence of a sitemap and a cluster of unresolved technical errors. After those issues were addressed, daily search impressions doubled — confirming the fixes are working and establishing a solid foundation for content marketing efforts.
This was discussed during the [1].
The Cordwainer site was missing a sitemap entirely and had numerous technical errors that were preventing Google from properly crawling and indexing its pages. Without a sitemap, Google had limited visibility into the site's structure, and the outstanding errors further suppressed indexation.
Additionally, a duplicate security header was identified on the site (noted by Mark Hope during the call). Resolving it was expected to bring the site's security score from an A to an A+.
| Metric | Before | After |
|---|---|---|
| Daily Search Impressions | ~1,400 | ~2,800 |
| Change | — | +100% |
The doubling of impressions confirms that Google is now crawling and surfacing the site's pages at a meaningfully higher rate.
With the technical foundation now in place, the team identified content marketing as the logical next phase. Specifically:
An internal Cordwainer strategy meeting was scheduled for 2026-02-19 (attendees: Sebastian Gant, Mark Hope) to plan next steps with the client (Bodo and Tamelyn).
Note: Tamelyn (Bodo's wife) independently modified Meta Ads campaigns without notifying the team — adding a lead form and new creative. This was flagged as an agenda item for the 2026-02-19 client meeting.