During the [1], the team discussed the approach for integrating Cordwainer's existing Eldermark platform with a custom-built front-end marketing layer. The conclusion was to bypass Eldermark's native integration in favor of a bespoke solution, scoped in two phases.
Cordwainer currently uses Eldermark as their core senior living management platform. The client expressed interest in a tighter integration to support marketing and resident management workflows. Asymmetric evaluated Eldermark's native integration offering and found it unsuitable.
Problems with native Eldermark integration:
- Too limited in capability — key operations (e.g., data export) are not supported through their API
- Likely to be expensive (pricing quote pending from Eldermark rep "Erica")
- API access described as read-heavy with very limited write/push capability
"It's an API where like you could look at some stuff… you can push stuff into it and do some stuff in it, but it's very, very limited." — Mark Hope
Build a custom front-end marketing layer that integrates with Eldermark via API where possible, rather than relying on Eldermark's native integration product.
This approach gives Asymmetric full control over the feature set and avoids ongoing licensing costs from Eldermark's integration tier.
This is the phase Cordwainer is primarily interested in, as Eldermark already handles their internal resident management well.
"We can build all of the front-end stuff, all the marketing, everything that they do up until the time somebody becomes a patient or a resident. And if they want us to build the resident piece, then there'll be some additional cost to make it HIPAA compliant." — Mark Hope
| Name | Role |
|---|---|
| Erica | Eldermark sales rep (pricing contact) |
| Karly Oykhman | Asymmetric project lead for Cordwainer |