wiki/clients/current/cordwainer/2026-04-05-google-ads-consolidation-and-website-migration.md · 659 words · 2026-04-05

Google Ads Consolidation & Website Migration — 2026-04-05

Overview

Status check from a Mark / Sebastian sync on two parallel Cordwainer workstreams: consolidating duplicate Google Ads accounts and completing the website migration to the agency's WP Engine server. Both items surfaced in the same meeting that covered [1].


Problem

Cordwainer has two active Google Ads accounts — one set up by a previous agency, one provided to the current team. The legacy account was still sending asset-disapproval and campaign-disapproval emails to the client, causing confusion.

Current State

Plan

Open Items


Website Migration

Current State

Dimension Detail
Completion ~80%
Environment Staging (WP Engine)
Remaining work ~4–5 pages (About, Contact, and similar non-SEO pages)
Estimated launch 2–3 weeks from meeting date

All content changes are being made on the staging site. The plan is to finalize copy, implement it on staging, then do a single push to production — avoiding piecemeal publishing and the artifact URL problems that come with it.

Blocker: Incorrect DNS A Record

The primary domain's A record in Cloudflare still points to the old server. The name servers were previously updated (Sebastian and Mark worked through GoDaddy together on an earlier call), but the A record was not corrected at that time.

Resolution plan:
1. 3–4 days before launch, Mark will update the Cloudflare DNS to add two A records and a CNAME pointing to the WP Engine server.
2. WP Engine's staging-to-production push automatically replaces all instances of the staging domain with the production domain, eliminating artifact URLs.
3. A working meeting between Mark and Sebastian is required at cutover to ensure no critical services are disrupted.

DNS Records Requiring Attention

During the meeting, Mark reviewed the Cloudflare account and flagged the following records for investigation before cutover:

Record Notes
A record (root) Currently points to old server — must be updated
MX records Routing through Barracuda firewall — must be preserved; Barracuda destination may need updating
selector1 / selector2 Likely DKIM keys for an email provider — confirm which provider before touching
paylinks.commerce.godad… Possibly a GoDaddy payment link; no payment functionality is expected on the new site — investigate before launch
Outlook / verification TXT records Appear to be Microsoft 365 domain verification — leave in place

Note: Sebastian should confirm whether Cordwainer uses a separate email platform (beyond MailChimp for campaigns) and whether the Barracuda MX record destination needs to change after migration.

Open Items


Sources

  1. 2026 04 05 Abm List Enrichment And Tool Approval|Aviary Abm Planning
  2. Index|Cordwainer Client Overview
  3. 2026 04 05 Abm List Enrichment And Tool Approval|Aviary Abm — 2026 04 05