Cordwainer — Client Index

Status

Active — Scoping phase for custom Eldermark integration

First Seen

2026-04-03 (first documented mention)

Last Activity

2026-04-03 — Eldermark integration approach discussed on Salesforce progress call; next client meeting scheduled for following Tuesday (2026-04-08)

Key Contacts

Active Projects

Eldermark Custom Integration

A custom front-end marketing layer to replace or supplement Eldermark's native integration, which was deemed too limited and likely too expensive.

• Approach: Build a custom front-end marketing layer that integrates with Eldermark via API
• Phase 1 Scope: Pre-resident marketing (lead capture, nurturing, campaign management)
• Phase 2 Scope (future): Resident management — requires HIPAA-compliant trust module; estimated ~$10k additional cost
• Blocker: Awaiting Eldermark's pricing quote for their native integration; if cost is high (e.g., ~$200/month), custom build becomes the clear path
• Rationale: Eldermark's native API has significant limitations — exports and certain operations are not supported through the API

Key decision: Build the front-end marketing layer ourselves rather than rely on Eldermark's native integration. Eldermark remains the system of record for resident management; the custom layer handles everything upstream of move-in.

Related Docs

• ^[1] — Eldermark integration scoping discussion
• ^[2] — Parent engagement context (call was a Quarra/Asymmetric Salesforce review)

Notes

• Cordwainer is a senior living operator using Eldermark as their core platform
• The Asymmetric team (Karly) is the primary point of contact managing this relationship
• Next client meeting: Tuesday, 2026-04-08