During the [1], the team flagged that Crazy Lenny's is expected to cut their monthly retainer in half for the winter season. The current retainer stands at $2,500/month; the anticipated reduction would bring it to approximately $1,250/month.
This was surfaced as part of a broader review of client health and revenue risk during a period of cash-flow pressure for the agency.
| Field | Value |
|---|---|
| Current retainer | $2,500/mo |
| Expected winter retainer | ~$1,250/mo |
| Monthly revenue at risk | ~$1,250 |
| Status | At risk — seasonal reduction anticipated |
| Discussed in | [2] |
The retainer reduction appears to be seasonal in nature rather than a sign of dissatisfaction with the agency's work. No specific client complaints or relationship issues were noted in the discussion. The reduction was mentioned alongside other at-risk accounts ([3] facing financial trouble, [4] having already terminated) as part of a broader revenue risk assessment.
The timing is notable given the agency is already managing a $102k invoice backlog and has had to fund payroll personally. Even a partial retainer reduction adds pressure during an already tight period.