Epic Employee Email Campaign — ZoomInfo Lead Gen — 2025-11-17

Overview

During the weekly sync on 2025-11-17, Karly and Mark discussed a targeted email campaign for ^[1] aimed at employees of Epic Systems. The strategy is based on Steve's observation that Epic employees are a significant buyer segment for his e-bikes. The plan is to pull a ZoomInfo contact list of ~1,000 Epic employees and run a promotional email campaign to that audience.

Background

Steve (Crazy Lenny's) noted that a meaningful portion of his bike sales come from people who work at Epic. The idea is to proactively reach that audience directly rather than waiting for organic discovery. This was discussed as part of the finalized 2025 strategy for the client.

Campaign Plan

Action Items

• [ ] Karly — Contact Jacob (internal ZoomInfo access holder) and request a pull of all Epic Systems employees, targeting ~1,000 contacts for download.
• [ ] Jacob — Pull and export the Epic employee list from ZoomInfo.
• [ ] Karly — Build and execute email campaign to the list once contacts are received.

Key Notes

• Karly no longer has direct ZoomInfo access; Jacob holds the login and database access as the team's marketing/sales resource.
• The request to Jacob should specify: all employees at Epic Systems, download up to ~1,000 records.
• This campaign was flagged as a key strategy for Crazy Lenny's going into 2025.

Related

• ^[2]
• ^[3]