Client: [1]
Attendees: Steve Lindenau (client), Karly Oykhman (Asymmetric), Avokerie Onorimuo (Asymmetric)
Source: Fathom Recording
Two-topic meeting: reviewed four new Google Ads-specific landing pages built to improve conversion rates, and planned an SMS list growth campaign. Next meeting rescheduled to January 16 due to Steve's travel.
Recent holiday promos rated 3–4/10 by Steve — low traffic and sales. Attribution: weak economy rather than promo quality or execution. Current channel mix (email + social) considered appropriate for the environment. SMS is seen as a potential incremental channel.
"I truly think we're doing the best we can. We're hitting it with email, we're hitting it on social media, and the promos look good." — Steve Lindenau
Problem: Google Ads traffic directed to main website pages has a high bounce rate. Users have too many navigation options and no focused conversion path.
Solution: Campaign-specific landing pages with:
- No main navigation menu (removes distraction)
- Two primary CTAs: "Book free consultation" (lead form) and "Get directions" (in-store traffic)
- Testimonials and social proof sections
- Footer link to full website for users who want to browse further
| Page | Campaign | Status | Notes |
|---|---|---|---|
| Retargeting | Retargeting campaign | Pending image update | Replace hero (store sign) with e-bike image |
| Local Store | "E-bike near me" searches | Approved | Focused on driving in-store visits; includes rental rates and location |
| Generic | General brand searches | Approved | Interior store photo acceptable as-is |
| Branded | "Crazy Lenny's e-bikes" searches | Approved | Includes social links, e-bike quiz finder, testimonials |
Goal: Build the SMS subscriber list using existing touchpoints.
Tactics approved:
1. Email campaign to existing customer list
2. Website pop-up
Offer decision: Launch without a 10% discount. Test whether organic value proposition ("get deals sent directly to you") drives sign-ups before adding an incentive.
Drafts (email copy + pop-up graphic) to be sent to Steve and Evan for approval before launch. Steve needs to approve by January 5 (departure date) via his standard email.