wiki/clients/current/crazy-lennys/2026-01-19-marketing-sync.md · 586 words · 2026-04-05
Marketing Sync — 2026-01-19
Weekly marketing sync with Crazy Lenny's E-Bikes. Attendees: Steve Lindenau (client), Karly Oykhman and Avokerie Onorimuo (Asymmetric).
Overview
Short meeting covering Google Ads performance, approval of SMS sign-up campaign assets, disposition of the January newsletter, website inventory status, and a cadence adjustment to bi-weekly meetings through end of February. Business is in a seasonal slow period, which is shaping timing decisions across the board.
Key Decisions
| Topic |
Decision |
| Retargeting Display campaign |
Pause immediately — 0 conversions, budget better allocated elsewhere |
| Performance Max campaign |
Continue and prioritize — 54 conversions, ~80k impressions |
| SMS sign-up email |
Approved; schedule for first week of February |
| SMS sign-up social post |
Approved as-is |
| January newsletter ("New Year, New Miles") |
Skip January send; repurpose/lightly revise for February newsletter |
| Meeting cadence |
Shift from weekly to bi-weekly through end of February |
Google Ads
- 54 conversions, ~80,000 impressions
- Click-through rate is lower than ideal but being worked on; cost-per-click is acceptable
- Campaign to remain active and receive reallocated budget from paused retargeting campaign
Retargeting Display
- 0 conversions — paused immediately by Karly during the meeting
- Pause was straightforward given the card on file was already expired and campaigns were blocked
Payment Blocker
- The Google Ads account payment card is expired
- Steve will fund the card within a few days; Karly will resume/manage campaigns once resolved
Marketing Assets
SMS Sign-Up Campaign
- Social post: Approved
- Email: Approved; linked to sign-up form
- Send date: First week of February
- Goal: Build SMS list to drive engagement and in-store traffic for future promotions
Newsletter
- January "New Year, New Miles" email will not send in January
- Rationale: a new promo email is going out the following week — sending two emails in close succession would be too much
- Plan: lightly revise the newsletter to soften the New Year framing, repurpose as the February newsletter
Website & In-Store
Bike Inventory
- Website bike listings are out of date
- Steve will audit and update inventory this week, taking advantage of the seasonal slowdown
QR Code Stands
- Initiative is with Evan (client-side); Steve will follow up with him
- Evan was out the day of the meeting
E-Flow Site
- No timeline update; Steve confirmed it's still planned but no date set
- Asymmetric to stand by until Steve provides a timeline
Action Items
- [ ] Karly — Send new promo email draft to Steve (EOD 2026-01-19 or AM 2026-01-20)
- [ ] Karly — Schedule SMS sign-up email for first week of February
- [ ] Karly — Revise "New Year, New Miles" for February newsletter; send to Steve for review
- [ ] Karly — Update recurring meeting invite to bi-weekly through end of February
- [ ] Steve — Fund Google Ads payment card (within a few days)
- [ ] Steve — Audit website bike listings; send updates to Karly
- [ ] Steve — Check with Evan on QR code stand status; update Karly
Notes
- Business is in seasonal hibernation; Steve expects slow conditions through mid-to-late February
- Team will stay in contact via email between bi-weekly calls
- E-Flow site remains on the backlog — no action needed until Steve provides a timeline