Marketing strategy review with Crazy Lenny's covering the Epic employee nurture campaign, social media content scope, Google Ads status, and an upcoming demo/rental promo launch. Meeting attended by Steve Lindenau (Crazy Lenny's), Karly Oykhman, and Avokerie Onorimuo (Asymmetric).
Source: Fathom recording
| Decision | Detail |
|---|---|
| Epic nurture campaign approved | 3-part weekly email flow targeting Epic employees; 1-to-1 style to avoid mass-marketing feel |
| Content scope narrowed to bikes only | Scooters and Vespas out of scope; shop stocks and services bikes only |
| Google Ads remain paused ~2 weeks | Overdue payment; will restart when spring cash flow improves |
| Demo/rental promo launches Wednesday | Email and social post both going live same day |
Crazy Lenny's is located near Epic Systems' campus. Epic prohibits direct vendor partnerships and marketing, so the campaign uses a workaround: a personal, 1-to-1 style email flow rather than a branded mass-marketing blast. A contact list of Epic employees is already loaded in the system.
Email 1 — Introduction / Who We Are
- ✅ Add credibility line: "In business since 2013 — one of the first and largest e-bike-only stores in the US."
- ❌ Remove travel time estimate ("2-minute bike ride") — store is actually ~6 miles from Epic campus
Email 2 — Why an E-Bike?
- ✅ Add point about Dane County's bike infrastructure: the county is well above average for bike commuting, making e-commuting a practical choice for most Epic employees who live in the area
Email 3 — Drive Urgency / Come In
- ✅ Approved as-is
AAG will draft the revised emails and share with Steve and Evan for final approval before launch.
The post referenced scooters as a product category. Steve rejected it: Crazy Lenny's does not stock or service scooters. The economics don't work — a scooter costing $500–600 often requires $300–400 in repairs, leading customers to abandon the repair. The shop exited that business and wants no marketing association with it.
Decision: Delete the post. All content going forward should focus on bikes only.
A post promoting tune-up services was approved with two edits:
1. Clarify the shop services any brand (not just bikes purchased there)
2. Note that the shop services both e-bikes and regular bikes
Decision: Edit and schedule.
Evan had requested edits to the upcoming demo/rental promo. Those changes have been made. The email and social post are both scheduled to go live Wednesday.
Traffic is picking up with the seasonal shift — temperatures rising from single digits to the mid-30s°F, combined with longer days, are prompting customers to start thinking about bikes again.
AAG is developing a referral program strategy for Crazy Lenny's. Karly will present the strategy at the next meeting.
| Name | Role | Organization |
|---|---|---|
| Steve Lindenau | Owner | Crazy Lenny's E-Bikes (external) |
| Karly Oykhman | Account Manager | Asymmetric |
| Avokerie Onorimuo | — | Asymmetric |