wiki/clients/current/crazy-lennys/2026-03-23-marketing-sync.md · 595 words · 2026-04-05

Overview

Weekly marketing sync with Crazy Lenny's. Steve Lindenau joined briefly — the meeting ran fast at his request due to a busy store day. Four April social posts were approved, the mural idea was ruled out, partnership outreach progress was reported, and the recurring meeting was moved to Tuesdays.

Attendees:
- Steve Lindenau — Crazy Lenny's (external)
- Karly Oykhman — Asymmetric
- Melissa Cusumano — Asymmetric
- Avokerie Onorimuo — Asymmetric

Key Decisions

Topic Decision
Mural on building side wall Rejected — Steve doesn't own the building and budget is tight
Signage path forward Continue sourcing quotes for a traditional backlit sign
ChatGPT post date Scheduled for April 30 (not April 1, to avoid being read as a joke)
April Showers gear post Approved with edit: remove all clothing except gloves (only clothing item stocked)
Recurring meeting day Moved from Mondays → Tuesdays at 11 AM for the season

Social Posts Approved

All four posts are for April. Karly owns scheduling and publishing.

  1. ChatGPT post — April 30. Graphic showing ChatGPT recommending Crazy Lenny's as the best e-bike store. Deliberately kept off April 1 to read as genuine.
  2. Danego Fat Tire promo — Bike-specific post with link to shop in bio.
  3. April Showers gear post — Covers rain-ready accessories (LED lights, etc.). Edit required: strip any clothing references except gloves.
  4. Earth Day post — April 22. Messaging around lower emissions and e-bikes as a green choice.

Signage Update

Melissa has been in contact with two signage vendors and is gathering quotes. The team floated a bike-themed mural on the building's side wall as a creative alternative, but Steve shut it down on two grounds:

  1. Cost — finances are tight heading into season
  2. Ownership — Steve does not own the building

Path forward: backlit sign quotes only. Melissa will continue vendor outreach and report back when pricing is available.

Partnership Outreach

Initial outreach to the full list of Steve-approved partners is complete.

Partner Status
Yoga studio ✅ Interested — follow-up needed
Brewery ✅ Interested — follow-up needed
Arboretum ❌ Not at this time
One other contact ❌ Not right now
Remaining contacts ⏳ No response yet

Karly will follow up with the two interested partners and chase the non-responders within one week (by ~March 30).

Meeting Rescheduling

Steve requested moving the weekly sync off Mondays for the duration of e-bike season. Rationale: Thursday–Monday are the highest-traffic retail days, with Monday drawing retirees who avoid weekend crowds. Tuesdays are quieter.

New cadence: Tuesdays at 11 AM
Karly will delete the existing Monday invite and send a new Zoom link to Steve and Melissa.

Action Items

Sources

  1. Index