Google Ads Reactivation & Exterior Signage

Overview

Two concurrent projects are active for Crazy Lenny's: reactivation of their Google Ads campaign following a payment lapse, and an exploratory project for an exterior building sign. Both are constrained by the client's limited budget.

Google Ads Reactivation

The Google Ads account had gone dormant — likely paused due to a missing or expired payment method. As of the 2026-03-25 sync, the client provided a credit card and Mark confirmed the account is being reactivated.

Status: Reactivating — credit card received, ads going back live.

Exterior Building Sign

Melissa is working with Steve on sourcing an exterior building sign for Crazy Lenny's. Vendor meetings are underway to explore options.

Constraint: Client has explicitly flagged a limited budget. The directive is to keep proposals modest — "don't make it too crazy."

Status: In progress — vendor conversations ongoing.

Key Decisions

• Google Ads reactivation proceeds now that billing is resolved
• Exterior sign project scoped conservatively per client budget guidance

Action Items

• [ ] Reactivate Google Ads account with new credit card on file (@Mark Hope)
• [ ] Continue vendor meetings for exterior building sign; keep options within client budget (@Melissa Cusumano / Steve)

Notes

• No mention of specific ad budget or campaign structure for the reactivated Google Ads account — confirm spend level with client before launch
• Exterior sign project appears to be handled partly through a vendor relationship managed by Steve; coordinate on timeline

Related

• ^[1]