Date: November (pre-shoot sync, ingested 2026-04-05)
Attendees: Karly Oykhman (Asymmetric), Dan LaCloche (videographer, external)
Client: [1]
Karly and Dan aligned on a revised scope and price for Crazy Lenny's e-bike promotional video. The original quote was based on a misunderstanding — a simple in-store "glamour shot" — but the client's inspiration video and his comment about shooting "before the leaves turn" made clear the project required an outdoor location shoot. The call resolved scope, format, logistics, and pricing, with final client approval pending a Monday call with Steve.
| Topic | Decision |
|---|---|
| Price | Increased from $2,500 → $3,000 to cover outdoor shoot complexity and drone work |
| Location | Single park with water and bridge; guerrilla-style (no permits needed) |
| Shoot date | November 11, 9:00 AM arrival, shooting from ~9:30–10:00 AM |
| Duration | 2–3.5 hours depending on conditions and retakes |
| Primary deliverable | 1–2 min silent loop for in-store display; feature call-outs via bold on-screen text |
| Secondary deliverable | Same video with scripted voiceover added, for potential web/ad use |
| Voiceover approach | Separate web version only — in-store version stays silent for noisy retail environment |
The initial $2,500 quote assumed an in-store shoot with close-up product shots. The actual scope — confirmed by the client's inspiration video and seasonal timing comment — requires:
The $500 increase reflects this added complexity. Karly acknowledged the misquote originated on Asymmetric's side (quote was issued before the inspiration video was reviewed).