Google Ads Campaigns Overview — Crazy Lenny's E-Bikes

Summary

As of the April 5, 2026 check-in, Crazy Lenny's has five Google Ads campaigns configured under the Asymmetric Marketing account. All campaigns are currently paused due to a payment issue requiring a new credit card on file. See ^[1] for broader account context.

⚠️ Payment Issue

All campaigns are not running. The account has a billing problem — a new credit card needs to be added before any campaigns will resume.

Action required: Account manager Carly must be notified to coordinate a credit card update with the client.

Discovered during: ^[2]

Active Campaigns

Campaign Notes

E-Bikes — Unknown (US)

• Targets generic, non-branded e-bike search terms nationally
• "Unknown" in the campaign name indicates no specific brand or model targeting
• Ad groups are segmented by audience type (e.g., "E-Bikes for Seniors")
• All ads in this campaign currently point to the e-bike finder page as the destination URL
• Top-performing keywords by impressions (when active):
• ebikes (no hyphen)
• e-bikes for sale
• electric bike
• e-bikes for sale (variant spellings)

Crazy Lenny's Brand

• Targets branded search queries for "Crazy Lenny's"
• Captures high-intent users already familiar with the store

Local Store Traffic (PMAX)

• Performance Max campaign
• Goal is driving in-store visits rather than online conversions
• Relevant for landing pages with a local/in-store CTA

Smart Campaign — Crazy Lenny's

• Automated Google Smart Campaign
• Less granular control than standard search campaigns

Retargeting Display

• Display network only — banner/image ads shown across third-party sites (e.g., weather.com)
• Not a candidate for dedicated landing pages — display retargeting does not require a unique landing page in the same way search campaigns do

Landing Page Implications

Landing pages are being requested for all campaigns except the retargeting display campaign. When building or reviewing a landing page brief, confirm:

1. Which campaign(s) the page will serve
2. The destination URL currently set in the ad (visible by clicking the ad headline in the Ads tab)
3. The keywords being targeted in the relevant ad group (found under Ad Groups → Keywords)

For keyword research to inform landing page copy, cross-reference:
- Google Ads — paid keywords and search term reports
- ^[3] — organic keyword performance
- ^[4] — combined organic/paid view and competitor comparison
- ^[5] — competitor paid keyword strategy

How to Navigate the Account

1. Log in to Google Ads via the Teams account
2. Click Asymmetric Marketing in the top account switcher
3. Select Crazy Lenny's from the account list
4. Go to Campaigns — green dot = running, red X = paused/stopped
5. Use the filter controls to show only active campaigns if needed
6. To find destination URLs: open a campaign → Ads → click the ad headline
7. To find keywords: open a campaign → Ad Groups → select a group → Keywords tab

Tip: Filters persist between sessions in Google Ads and can make it look like campaigns are missing. Clear filters if you're not seeing expected campaigns.

Related

• ^[1]
• ^[2]
• ^[6]
• ^[7]