Meeting with Steve Lindenau (Crazy Lenny's E-Bikes) to review social media content and finalize two seasonal campaigns: the hunting bike promotion and winter storage program.
Date: October 2025
Attendees: Karly Oykhman, Mark Hope, Avokerie Onorimuo, Faith Amerson (Asymmetric); Steve Lindenau (Crazy Lenny's E-Bikes)
Source: Fathom recording
A focused working session covering approval of six social media posts and detailed campaign planning for two concurrent fall/winter promotions. Both campaigns will run simultaneously via email, with posts interleaved to avoid same-day sends. No new paid advertising was approved; organic social and existing billboard spend will carry both campaigns. Spotify advertising was tabled for the next meeting.
Six posts were reviewed and approved without changes:
| Detail | Value |
|---|---|
| Timeline | Now through mid-November |
| Offer | Free gun cleaning OR 5 free range passes (buyer's choice) |
| Partner | DES (mention only, no specific highlights required) |
| Ad channel | Organic social + email + website pop-up (already live) |
Key benefits to highlight in copy:
- Quiet
- Fast
- No scent (flagged by Steve as especially important for hunters)
- Exercise benefit
Email flow (4 emails):
1. Campaign announcement — introduce the promo
2. Hunting bike benefits — quiet, fast, no scent, exercise; comparison to walking/ATVs
3. DES partnership — general mention
4. Urgency/final push — promotion ending soon
"It's quiet, it's fast, and there's no scent. And, of course, there's the exercise benefit."
— Steve Lindenau
| Detail | Value |
|---|---|
| Timeline | October through mid-April |
| Price | $249 (flat, no deadline penalty) |
| Included | Free spring tune-up |
| Drop-off deadline | None — customers can drop off any time at the same price |
| Heavy promotion window | Now through early/mid-November (as weather turns cold) |
Target audience: Young professionals in apartments; city residents lacking storage space (Steve noted significant apartment building growth in the area)
Key benefits to highlight in copy:
- Peace of mind
- Bike longevity (proper storage extends bike life)
- Out-of-the-way storage for small spaces
- Free spring tune-up included
Email flow (3 emails):
1. Campaign introduction — what's included, how to sign up
2. Why you'd want it — limited space, apartment living, longevity angle
3. Final push — early/mid-November, weather-triggered urgency
"The city's growing like hell right now, and there's tons of apartment buildings going up, so it's the young professional — really kind of lacking space."
— Steve Lindenau
| Channel | Status |
|---|---|
| Active — both campaigns, interleaved schedule | |
| Organic social | Active — approved posts above |
| Website pop-up | Live — hunting bike campaign only |
| Billboards | Active — existing investment, Steve's primary paid channel |
| Facebook/Google Ads | Not approved for these campaigns |
| Spotify | Deferred — review at next meeting |