Electric bike retailer. Physical storefront with highway-facing signage. Working with Asymmetric on marketing, content, Google Ads, and a secondary eFlow project.
Active — ongoing marketing retainer with multiple workstreams in progress or on hold.
2026-03-31 (earliest record)
2026-03-31 — [1] covering signage, Google Ads, eFlow, and April content.
| Name | Role | Notes |
|---|---|---|
| Steve Lindenau | Owner / Decision-maker | Primary client contact; approves all spend and project direction |
| Evan | (Internal, Crazy Lenny's) | Receives content drafts for review alongside Steve |
| Name | Role |
|---|---|
| Melissa Cusumano | Account lead; managing signage vendors |
| Karly Oykhman | Marketing strategist; content, ads, analytics |
| Avokerie Onorimuo | Supporting |
City ordinance requires reducing main sign from 145 sq ft to 80 sq ft. Two vendor options under evaluation: new face for existing box, or channel letters. Estimates and drawings expected by next weekly meeting. "Electric Bikes" lightning bolt graphic needed — Steve searching for source file; Melissa will photograph and replicate if not found.
Campaigns currently paused. Steve will give green light to reactivate once revenue stabilizes. No target date set.
On hold pending Steve's Taiwan-based partner visiting in ~10 days (from 2026-03-31). Karly offered to join the partner meeting to discuss marketing strategy.
Blog posts and email draft in progress. Delivery to Steve and Evan targeted for the week of 2026-04-07.
Karly to send full analytics summary to Steve via email (not covered live on the 2026-03-31 call).