wiki/clients/current/didion/2025-12-08-account-review-recruitment-strategy.md · 336 words · 2025-12-08
Didion Milling — Year-in-Review & Recruitment Strategy (2025-12-08)
Overview
Discussed during the [1]. The Didion account is currently unprofitable due to a low retainer relative to the volume and complexity of work being performed. A Wednesday meeting with the client (Diana) is scheduled, with the goal of presenting a year-in-review and proposing a path toward a higher retainer arrangement.
Account Status
- Profitability: Unprofitable. The current retainer does not justify the level of work being delivered.
- Client Relationship: Diana has been demanding — including last-minute requests (e.g., a PayPal integration, a recruitment strategy) — and has shown some friction when deliverables aren't immediate. Melissa noted she is likely overworked.
- Upcoming Meeting: Wednesday (week of 2025-12-08). Melissa is preparing a year-in-review and next-steps deck.
Key Decisions
- Retainer Proposal: The strategy is to propose a higher retainer that would position Asymmetric as Didion's full-service marketing department. The pitch: at a higher retainer, the client gets priority responsiveness and broader scope; at the current rate, the team is already at capacity.
- Scope Boundary: Out-of-scope requests (e.g., PayPal work) should be priced separately. Melissa has already begun enforcing this.
Recruitment Strategy Initiative
- Diana requested a recruitment strategy approximately 1.5 weeks before this call, just before the holiday period.
- Owner: Bouquet agreed to write the strategy, leveraging her LinkedIn knowledge.
- Status as of 2025-12-08: In progress; delivery committed for early the following week.
- Diana expressed mild frustration at the timeline, though Melissa held the boundary given the holiday timing.
Action Items
- [ ] Prepare Didion year-in-review and next-steps deck for Wednesday meeting (@Melissa Cusumano)
- [ ] Deliver recruitment strategy draft to Diana by early the following week (@Bouquet)
- [ ] Present retainer increase proposal at or following the Wednesday meeting (@Melissa Cusumano)