Didion Milling — Client Index

Status

Active — Ongoing paid media management for recruitment marketing across Google and Meta.

First Seen

2026-03-11 (earliest source document)

Last Activity

2026-04-05 — Marketing blitz planning call to finalize Google SEM AI Max integration and new Meta campaign launch.

Key Contacts

Active Projects

Google SEM — AI Max Integration

Adding AI Max to the existing SEM recruitment campaign (not a new campaign). Daily budget increasing from ~$7 to $15/day. AI Max applies broad match and keyword list technology, leveraging display campaign audience data to prioritize brand-familiar users in search.

See: ^[1]

Meta — New Recruitment Campaign (Blitz)

Launching a new Meta campaign at $10/day ($300/mo), in addition to the existing $300/mo Meta spend. Strategy centers on copy rotation with refreshed creative assets, including new photos selected by Diana and short-form vertical video (10–15s) sourced from existing brand videos ("Firework Matters" and "We Are Didion").

See: ^[1]

Related Docs

• ^[1]

Notes

• Keyword negation/optimization is performed at least monthly by the paid media team.
• Recent budget reallocation from display to search has already produced measurable lift in search impressions and clicks; display performance has declined correspondingly.
• Meta performance is inconsistent month-to-month; creative refresh is the primary hypothesis for improvement.
• Diana needs a clear, concise one-pager summarizing the blitz plan to communicate it internally to Didion's recruitment team.