Weekly sync between Karly Oykhman and Mark Hope. Doodla was the primary focus: a strong October on Amazon ($115k sales, $40k net profit) tempered by a critical inventory tracking error that threatens stockouts on high-velocity products. Secondary topics included the B2B platform launch status, a Crazy Lenny's video quote correction, American Extractions ad performance, and a Cora email signature request.
Attendees: Karly Oykhman, Mark Hope
| Metric | Value |
|---|---|
| Total Sales | $115,000 |
| Net Profit | $40,000 |
| Ad Spend | $20,000 |
A ~17% ad-to-sales ratio (ROAS ~5.75) is solid, but Mark flagged potential room to reduce spend — particularly on underperforming products that have been receiving ad budget to clear inventory.
| Product | Sales | Notes |
|---|---|---|
| Yellow Cornmeal | $17,000 | 67% of orders from ads (393/588) |
| White Popcorn | $14,000 | ~50% of orders from ads |
| Black Beans (5lb) | $14,000 | — |
| Black Beans (25lb) | $8,000 | ~80 bags sold |
| Old World Popcorn | $6,000 | Recovered from zero velocity |
White popcorn is outselling yellow popcorn across both standard and Old World lines.
Problem: Gilbert's inventory spreadsheet is not pulling in inbound shipment order numbers, causing stock levels to appear lower than they actually are. This makes accurate forecasting impossible and risks stockouts on fast-moving SKUs.
Risk level: High — several top-selling products are showing 1–1.5 months of supply without accounting for inbound stock.
| Product | Status |
|---|---|
| Yellow Cornmeal (1.5lb) | 13 boxes inbound — not reflected in spreadsheet |
| Yellow Cornmeal (5lb) | ~1 month supply; 578 on-hand + 85 inbound, still tight |
| 3lb Popcorn (Yellow & White) | 1.4–1.7 months; last shipment unclear |
| Black Beans (5lb) | ~1 month shown; inbound accuracy unknown |
| Kidney Beans (5lb) | 24 boxes shipped in last order — not yet reflected |
| Great Northern Beans (5lb) | New velocity (~20 units/month); no recent shipment |
| Whole Wheat (5lb) | 7 on-hand + 18 inbound; low but not emergency |
Old World Popcorn: Inventory solid at 3+ months. However, production lead time is 1–2 months plus shipping, so planning for the next run needs to start now. Karly emailed Lucy to begin planning; new bags required to address ongoing customer complaints.