Doudlah Farms — Account Assignment Update (2026-02-26)

Overview

During the Q2 OKR review meeting on 2026-02-26, the team discussed account assignments under the new two-person-per-account model. Doudlah Farms was identified as an account where Gilbert has grown well beyond a PPC role and is now a de facto primary contact alongside Melissa.

Account Assignment

Melissa noted she is available for follow-up and client communication support as needed, given her familiarity with the account. Gilbert was confirmed as deeply embedded in the account's day-to-day operations.

Gilbert's Scope of Involvement

Gilbert's responsibilities on Doudlah Farms have expanded significantly beyond paid advertising:

• Inventory management — actively managing inventory-related work
• Amazon strategy — handling Amazon channel work
• Account expertise — has strong familiarity with the client's business; the client knows Gilbert directly

"He's doing a hell of a lot more than PPC, right? He's doing inventory and inventory management, and he's doing all the Amazon stuff... He understands that account really well."
— Mark Hope

Notes

• Ads are currently paused for Doudlah Farms as of this meeting date.
• The team expects ads to eventually transfer to Asymmetric management.
• Gilbert and Joey were noted as the core operational pair on this account.
• The client assignment spreadsheet is being updated by Melissa to reflect the two-person model and include developer contacts where applicable. See ^[1].

Related

• ^[2]
• ^[1]
• ^[3]