As of the February 26 weekly call, Old World's white popcorn inventory stands at approximately 2.5 months of supply and is at serious risk of stockout. White popcorn is one of the top-selling products in the Old World/Doodla Amazon catalog. A stockout would trigger a significant Amazon organic rank penalty that could take six or more months to recover from.
This issue was flagged by Karly during the call and confirmed by Mark as the most pressing operational risk for the Doodla/Old World account.
Lucy (client-side, Old World) made the decision to stop using their previous co-packer, Tia's Foods (Justin), citing:
As a replacement, Lucy opted to hand-fill bags in-house. This approach is significantly slower and has created a production bottleneck. As of the call date, bags were still being filled and inventory had not yet been replenished to safe levels.
| Factor | Detail |
|---|---|
| Current supply | ~2.5 months |
| Lead time to restock Amazon | ~2 months from decision to shelf |
| Stockout probability | High if hand-filling pace does not accelerate |
| Amazon rank impact | ~50% drop in organic rank upon stockout |
| Recovery timeline | 6+ months to return to pre-stockout rank |
| Revenue impact | Daily sales already declining (noted at ~$3,600/day vs. prior ~$5,000/day) |
"When we run out, then sales are going to drop because it's one of our top selling products. And then when we get the bean or the popcorn, our organic ranking will have dropped by 50%. It'll take us six months to get back to where we were." — Mark Hope