During the [1], the Doodla landing page build was elevated from Low to Normal priority. The task had been deprioritized for several months (noted as active since at least November), but the team acknowledged that Google Ads traffic is currently being directed to a low-quality page, making this a meaningful gap in campaign performance.
Doodla runs Google Ads and the current destination page is inadequate for converting paid traffic. The landing page task had been sitting at low priority and repeatedly deferred. Melissa flagged that having a task live for over a year without action warranted a priority bump.
"If you've had this live since November and we haven't done it, I feel like that needs to be no longer low. Let's do normal." — Melissa Cusumano
| Field | Detail |
|---|---|
| Previous Priority | Low |
| New Priority | Normal |
| Rationale | Paid Google Ads traffic is landing on a suboptimal page; delay has performance implications |