Influencer Outreach Campaign — Meta Access Blocker

Overview

Doodla Farms is running a non-paid influencer outreach campaign managed by ^[1]. The strategy involves sending direct messages from the Doodla Farms Instagram account to targeted influencers — chefs, moms, and the gluten-free community — offering free product samples in exchange for organic social posts. No payment to influencers; product gifting only.

This task was assigned to Roy Tolosa during his onboarding call on 2026-03-17. As of that date, the task is blocked due to Meta access issues.

Campaign Strategy

• Type: Non-paid / product-gifting influencer outreach
• Platform: Instagram (DMs sent from Doodla Farms account)
• Target Segments:
• Chefs
• Moms
• Gluten-free community
• Mechanic: Send a templated DM (with minor personalization per recipient) to a curated list of accounts in each segment, offering a free Doodla Farms product package
• Outreach doc: Google Doc maintained by Karly Oykhman containing the account list and message template

Access Blocker

Roy cannot currently log in to or act as the Doodla Farms Instagram account. Two approaches were attempted and failed during the onboarding call:

Failed Attempt 1 — Meta Business Portfolio

• Karly attempted to add Roy (via both his @asymmetric.pro email and personal Yahoo account) to the Asymmetric Marketing Business Portfolio in Meta Business Suite
• Result: Meta returned a "restricted account" error — "You have been temporarily blocked from performing this action" — preventing the invite from completing
• Sebastian Gant was messaged to approve the request, but approval was pending at time of call

Failed Attempt 2 — "Go To Instagram" Button

• Karly navigated to the Doodla Farms asset within Meta Business Suite and used the Go To Instagram button
• Result: Instagram opened but defaulted to the wrong profile (Old World Popcorn's account), not Doodla Farms
• Root cause unclear; may be a session/cookie conflict between multiple client accounts

Root Cause Context

• Doodla Farms has two Facebook/Instagram presences: Doodla Farms Organic (active, correct) and Doodla Farms Organic LLC (legacy/inactive)
• The team has been posting to Doodla Farms Organic; this is the account needed for outreach
• Direct Instagram login credentials are not stored in LastPass; the account was accessed historically via Meta Business Suite

Workaround

Karly Oykhman will contact the client (Lucy) directly to request the Doodla Farms Instagram login credentials. Lucy is known to reuse passwords across platforms, so Karly may request a few options.

Once credentials are obtained, Roy can log in to Instagram directly (bypassing Meta Business Suite) to send DMs.

Action Items

Related Notes

• Meta ads work for Doodla Farms is not in scope for this campaign — outreach only
• Roy is being set up for future Meta ads work (training resources to be sourced from Sebastian); see ^[2]
• The HubSpot timezone scheduling bug discussed in the same meeting is tracked separately: ^[3]
• Old World Popcorn TikTok Shop setup (also assigned to Roy) is tracked at ^[4]

Meeting Reference

Discussed in: Social Media Connect — Roy Onboarding & Access Issues (2026-03-17)
Attendees: Karly Oykhman, Melissa Cusumano, Roy Tolosa, Sebastian Gant