Doodla Farms had an exceptional March, posting $212k in total sales across all channels. The account is performing well above expectations and the $12k/month retainer is generating strong ROI for the client. This performance was highlighted during the [1] as a bright spot against otherwise tight company financials.
| Channel | Revenue |
|---|---|
| Amazon | $142,000 |
| Website (direct) | $20,000 |
| Bulk sales | $50,000 |
| Total | $212,000 |
At $2,500/day net profit and a $12k/month retainer, the client is generating roughly $75k/month in net profit against a $12k agency cost — a ~6x return on retainer spend. This makes Doodla one of the most profitable client relationships in the portfolio on a value-delivered basis.
Amazon sales have grown consistently month over month. The $6k/day current run rate projects to approximately $180k in Amazon revenue for April, assuming no seasonal softening. The account shows no signs of plateauing.
This $12k billing from Doodla represented a significant portion of Asymmetric's total March billing of $56k. As noted in the weekly call, the Doodla retainer is partially masking the need for new business development — strong client performance should not be confused with strong agency revenue health.