Operational sync between Mark Hope and Karly Oykhman covering four areas: a yellow cornmeal stockout that hurt November sales, an Amazon pallet weight miscalculation and workaround for the Old World Popcorn shipment, a stalled Walmart account verification blocking new channel launch, and the current status of the B2B site soft launch. A domain transfer blocker was also surfaced.
Attendees: Mark Hope (mark.hope@asymmetric.pro), Karly Oykhman (karly.oykhman@asymmetric.pro)
A stockout of yellow cornmeal — described as the client's hottest product — caused November sales to miss targets. The Black Friday spike was followed by a sustained dip below the moving average. Root causes were a delayed supplier shipment (Jason) and insufficient proactive monitoring on the agency side.
At time of meeting, the stockout was expected to last another 1–2 weeks, with two trucks having shipped December 1st. The extended out-of-stock period carries a secondary risk of Amazon SEO regression on organic rankings.
Resolution going forward: Karly will conduct a full inventory sweep and restructure orders with Jason into priority tiers. Urgent items ship immediately; non-urgent items follow. The goal is to never allow top-selling SKUs to reach zero.
"Running out is painful… it also can make your SEO go backwards on organic stuff." — Mark
Amazon's shipping portal calculated a 4-pallet Old World Popcorn order as 5 pallets. The cause was a stale template weight of 38 lbs/box, which pushed the calculated pallet weight over the 1,500 lb limit and triggered an automatic split.
Correct calculation:
- 6 units/box × 6 lbs/unit = 36 lbs product + 1 lb box = 37 lbs/box
- 40 boxes/pallet × 37 lbs = 1,480 lbs
- Actual shipped weight (including ~50 lb pallet): ~1,530 lbs — marginally over the 1,500 lb Amazon limit
Decision: accept the marginal overage and override the portal to 1,480 lbs. Historical shipment data (column O in the product tracker) shows multiple SKUs shipping at 1,523 lbs without issue. Amazon is unlikely to penalize a 30 lb overage; if they do, one box will be removed per pallet going forward.
Template fix needed: Update the Old World Popcorn template to reflect 37 lbs/box.
The B2B wholesale site completed a soft launch to three existing clients earlier in the week (accounts set up by Ishak). Karly will follow up by end of week to collect feedback before opening the site to all clients.
A new seller account under the name "Doodla Farm Organics" was created after the original account (under the old LLC name) could not be renamed. The new account has been stuck in verification for approximately two months. Walmart support cited a backlog due to busy season.
Planned launch sequence:
1. Escalate verification aggressively via Walmart support cases
2. Once approved, list top-selling products (time-intensive; one product at a time)
3. Apply for WMT (Walmart's FBA-equivalent fulfillment program)
4. Ship small initial quantities per product as each listing goes live to build sales history
5. Scale to pallet shipments once volume data is available
Note: Walmart's customer base skews price-sensitive; premium-priced SKUs may underperform relative to Amazon. Strategy is to test with best-sellers first.
The domain transfer is blocked because 2FA codes are routed to Lucy, who was unavailable during the session. Karly has removed the domain lock. Next step is for Karly to get the transfer code from Lucy on their next call (scheduled December 4th) and forward it to Mark to complete the transfer on his end.