Inventory Sync — Mark & Karly (2026-04-05)

Attendees: Mark Hope, Karly Oykhman
Client: ^[1]
Source: Fathom Recording

Overview

Mark walked Karly through the Doudlah FBA inventory reorder process — how to identify low-stock SKUs, calculate a 3-month supply, and convert units to box counts using the product data tab. The meeting also covered Karly's part-time work arrangement (tentative full-time return in January 2024), Mark's plan to step back from most client calls, and Evoque's ongoing support role.

Doudlah FBA Inventory Reorder Process

Step 1 — Identify Items to Reorder

• Check the "Inbound to FBA" column (col H) in the inventory sheet for stock already in transit
• Reorder threshold: any SKU with < 2 months of stock remaining
• Aggressive option: reorder anything < 3 months if you want a buffer
• 25 lb products (except black beans and pinto beans) move slowly — lower urgency

Step 2 — Calculate 3-Month Supply

Formula: monthly velocity (col M) × 3

Note: Mark said 3 months is the right target given lead times — by the time the shipment arrives, stock will be even lower.

Step 3 — Convert Units to Boxes

• Open the Product Data tab to find units/box and units/pallet for each SKU
• Formula: target units ÷ units per box = boxes to order (round up)

For high-velocity SKUs (popcorn, black beans), check whether a full pallet makes sense.

Step 4 — Order Workflow

1. Compile the full order list (items, quantities, box counts)
2. Send to Jason and request an availability/ship date
3. Do not create the order in Seller Central without a confirmed date — entering a wrong date causes errors
4. Once Jason confirms a date, book a 45-minute session with Mark for a Seller Central walkthrough

Key Decisions

Action Items

• [ ] Karly — Compile Doudlah inventory order: flag items < 2 months, calculate 3-month supply, use product data tab for box counts
• [ ] Karly — Send compiled order to Jason; request confirmed availability date
• [ ] Karly — Book 45-min session with Mark once Jason's date is confirmed (purpose: Seller Central order scheduling walkthrough)
• [ ] Karly — Audit all client meeting invites; remove Mark except for monthly strategy calls and Salesforce/Quora calls
• [ ] Mark — Attend upcoming Quora tech partner call (not yet scheduled)
• [ ] Both — Reassess Karly's work arrangement during holiday season

Staffing & Team Notes

Karly's Work Arrangement

• Currently part-time; first 2–3 weeks required adjustment but now feeling settled
• Plans to stay part-time through the holiday season and reassess
• Tentative full-time return: early January 2024
• Mark is flexible; will "pencil in" January and adjust if circumstances change

Mark's Role Reduction

• Pulling back from day-to-day client calls to focus on business development
• Exceptions where Mark stays involved:
• Monthly strategy calls for major clients (Quora, Doudlah)
• Salesforce calls with Quora — temporarily, until Sergey is fully ramped
• Upcoming Quora tech partner call (one-time)
• Sergey to take a larger role in Salesforce and technical discussions, acting as the bridge between client needs and the technical team

Evoque's Role

Evoque continues supporting across several client accounts:

Related

• ^[1]
• ^[2]
• ^[3]