Popcorn Marketing Project

Overview

Asymmetric has taken on a new marketing project for Doudlah Farms focused specifically on their popcorn brand. The project was mentioned by Mark Hope during a mid-week check-in call with Melissa Cusumano in December 2025.

Project Details

• Scope: Dedicated marketing project for the popcorn product line (separate from any broader Doudlah Farms engagement)
• Funding context: Mark noted that Doudlah Farms is receiving government funding, which is enabling this project — described informally as "they're getting paid by the government, basically"
• Status at time of note: Newly confirmed; project was announced as upcoming work

Source

Mentioned briefly by Mark Hope during the ^[1] (December 2025). No additional scope, timeline, or deliverable details were discussed in that session.

Open Questions

• What specific marketing channels or deliverables are in scope?
• What is the timeline and budget?
• Who is the primary contact at Doudlah Farms?
• Is this a one-time project or the start of an ongoing retainer?

Related

• ^[2]
• ^[3]