Doudlah Farms is a regenerative/biodynamic grain and bean farm operating under ROC (Regenerative Organic Certified) and Demeter certifications. The farm sells direct-to-consumer via Amazon and its own website, through B2B channels (schools, institutions), and is expanding into retail. Asymmetric manages their Amazon presence, ecommerce, digital advertising, and broader go-to-market strategy.
| Field | Detail |
|---|---|
| Status | Active |
| First Seen | Pre-2025 (relationship predates earliest source doc) |
| Last Activity | 2026-04-03 |
| Primary Contact | Lucy Doudlah — lucy@doudlahfarms.com |
| Secondary Contact | Mark Doudlah — mark.r.doudlah@gmail.com |
| Farm Operations | Jason Doudlah — jason.doudlah@gmail.com |
| Asymmetric Lead | Mark Hope — mark.hope@asymmetric.pro |
| Asymmetric Team | Gilbert Barrongo, Karly Oykhman, Avokerie Onorimuo |
| Name | Role | |
|---|---|---|
| Lucy Doudlah | Operations & Product Lead | lucy@doudlahfarms.com |
| Mark Doudlah | Farm Owner / Strategy | mark.r.doudlah@gmail.com |
| Jason Doudlah | Farm Operations | jason.doudlah@gmail.com |
| Mark Hope | Asymmetric Account Lead | mark.hope@asymmetric.pro |
| Gilbert Barrongo | Amazon / Listings | gilbert.barrongo@asymmetric.pro |
| Karly Oykhman | Web / B2B / Operations | karly.oykhman@asymmetric.pro |
| Justin (TS Foods) | Co-packer — Popcorn | — |
| Justin Giambattista | Co-packer — Valley Foods (Cooked Beans) | — |
| Daniela | VAPG Grant Administrator (USDA) | — |
| Jen | Graphic Designer (Bag Artwork) | — |
| Sherry Howard | School Unit Sizes / Recipes | — |
| Metric | Value |
|---|---|
| Sales Run Rate | ~$5,000/day (~$150k/month) |
| Projected Annual Revenue | ~$1.8M |
| Net Profit Run Rate | ~$2,200–$2,400/day |
| Projected Annual Net Profit | ~$828k |
| Net Profit Margin | >38% |
| Website Sales YTD Growth | +181% vs. prior year |
| Website Sales MoM Growth | +200% (Feb → Mar) |
| Recent Price Increase | +5% across all channels (website, B2B, Amazon) |
Blocked by coconut oil supplier dispute. Resolution: Doudlah will supply refined Wildly Organic coconut oil (flavorless, resolves contamination concern). Demeter and ROC certifications are key differentiators vs. competing NS/TS Foods ROC popcorn brand.
- See: [1]
~120k lbs remaining; next crop available January–February 2027 (8–9 months). Contingency: source organic (non-ROC) yellow popcorn for Old World brand to preserve Doudlah Farms ROC stock.
- See: [1]
Concept to create a sub-Doudlah brand (similar to Old World for popcorn) to sell non-ROC and commodity-positioned beans (especially Pintos, ~127k lbs on hand). Brand name "FarmRite" is a candidate; Asymmetric to propose alternatives. Packaging options: 4 lb bags or 1-gallon pails.
- See: [1]
Exploring cooked/packaged bean product with Valley Foods (Justin Giambattista) as co-packer. Bean Vivo has expressed interest in supply for new recipes. Target price: propose $1.35/lb, settle at $1.25/lb. VAPG grant funding is critical to this initiative.
- See: [1]
Site is built; pending final shipping error fix. Strategy includes first-order discount (10–20%) to drive adoption, with eventual mandate that all B2B orders go through the portal.
First target: Lake Geneva store. Lucy completing intake form. Mark Hope to join introductory meeting. Personal connection to founder (Alan) may waive slotting fees.
~$55k in marketing reimbursement delayed by a difficult USDA inspector. Mark Hope to schedule a call with Daniela to resolve outstanding documentation requests. Total potential reimbursement could reach ~$250k over 5–6 months.