Asymmetric grew the Amazon sales of Doodla (a food product brand selling beans, popcorn, and similar goods) from approximately $1,000/month to $115,000/month — a 115x increase. This is Asymmetric's flagship case study for food & beverage prospects, particularly those selling physical products on Amazon.
"You get anybody that's trying to sell food products on Amazon — that's a case study beyond compare."
— Mark Hope, check-in call with PEMA.io, Nov 2025
| Metric | Before | After |
|---|---|---|
| Amazon Monthly Sales | ~$1,000 | ~$115,000 |
| Growth Multiple | — | 115x |
This case study is the primary sales asset for the [1]. It is especially compelling for:
Mark Hope's background at Coca-Cola reinforces Asymmetric's credibility in this space, making the combination of personal expertise and documented results a strong differentiator.
As of the November 2025 check-in call with [2], the Doodla case study existed informally but had not yet been formatted as a shareable sales asset. The following actions were agreed upon:
See [3] for full context.