During an internal sync on 2026-03-17, Mark walked through the SEO remediation work completed on the Old World Popcorn site. The Ahrefs site health score was brought from the low 60s to 100 through a combination of image optimization and heading structure fixes. The site still has meaningful gaps in content and traffic that require ongoing attention.
The homepage featured a white popcorn product image at 2000×2000px — far oversized for web use. This was causing slow page load times and triggering an Ahrefs error. The image was resized significantly, resolving both the performance issue and the crawl warning.
Pages on the site had been built without any semantic heading structure. The developer used the Hello theme (an unauthorized theme per internal standards) and manipulated font sizes visually rather than using proper HTML heading tags. Mark manually added H1 tags to pages, including the About Us page, and added the target keyword into H2 elements where possible.
"How does a web developer build a page with no headings?" — Mark Hope
At least one internal link was added to the About Us page by linking the word "values" to the About Us URL, resolving an outstanding internal linking warning in Ahrefs.
| Issue | Status |
|---|---|
| No target keywords set on any page | Ongoing — content calendar in progress |
| No blog content | Ongoing — Gavin assigned to write posts |
| Low domain rating | Ongoing — no organic traffic yet |
| Missing H2/H3 tags on remaining pages | Needs developer attention |
| Homepage image variant (brown background) | Pending — Andre submitted two alternatives (orange, beige) |
The site has virtually no organic traffic — analytics showed roughly one visit every few days. Mark noted this creates a circular problem: Google won't assign domain authority without traffic, but traffic is hard to generate without authority.