wiki/clients/current/exterior-renovations/2026-q1-okrs.md · 597 words · 2026-04-05

Q1 2026 OKRs — Exterior Renovations

Overview

These OKRs were generated as part of the ^[1] developed during a weekly call between Mark and Ben. They represent the first quarter priorities for ^[2], with a focus on fixing organic foundations, scaling paid search, and building trust infrastructure.

Note: Q1 is already underway. These OKRs should be reviewed with the client and agreed upon before the end of the quarter, then used as the baseline for Q2 planning.

Objective 1: Fix the Organic Foundation

Rebuild service pages and content strategy to capture local buyer intent.

Key Result	Target	Status
Rebuild core service pages (roofing, windows, decks) optimized for local SEO	All priority pages live	🔲 Not started
Eliminate or redirect irrelevant organic traffic sources (e.g., off-topic blog posts like LVL beam content)	0 non-relevant pages driving significant traffic	🔲 Not started
Increase organic keyword rankings for primary service terms	Baseline established; measurable improvement by Q1 end	🔲 Not started

Objective 2: Scale Paid Search Performance

Utilize the full ad budget and expand campaigns to cover all core services.

Key Result	Target	Status
Confirm and fully utilize $1,200/month ($39/day) ad budget	100% budget utilization	🔲 Not started
Launch storm damage / hail damage campaign	Campaign live in Q1	🔲 Not started
Expand Google Ads coverage to roofing, windows, and deck campaigns	All three campaigns active	🔲 Not started
Establish target CPA baseline for each campaign	CPA benchmarks documented	🔲 Not started

Objective 3: Build Trust Infrastructure

Improve on-site trust signals to increase lead quality and conversion rate.

Key Result	Target	Status
Add trust signals to homepage (certifications, review count, financing options)	Implemented and live	🔲 Not started
Implement review generation system	System active; first new reviews collected	🔲 Not started
Fix identified redirect issues on site	All critical redirects resolved	🔲 Not started

Objective 4: Close the Lead Intelligence Gap

Establish visibility into lead quality and conversion rates from digital channels.

Key Result	Target	Status
Obtain lead-to-close rate data from client (by service type if possible)	Baseline close rate documented	🔲 Not started
Map lead sources to resolution outcomes	Source-to-close tracking in place	🔲 Not started

Context & Constraints

Retainer: $2,500/month
Ad Spend: ~$1,200/month ($39/day)
Current organic performance: Critically underperforming — domain rating weak, keyword volume low, traffic estimated 3–5x below potential
Client goal: More qualified leads, not simply more volume — client may be at capacity with current infrastructure
Growth conversation needed: Claude's analysis suggests potential to reach ~$2.5M attributable revenue (vs. ~$770K current) with proper investment, but this requires the client to add capacity (trucks, staff). This should be framed as an opportunity, not a pressure point.

Q1 → Q2 Handoff

At the end of Q1, feed these OKRs and actual results back into Claude to generate a revised Q2 plan. See ^[1] for the full quarterly iteration workflow.

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