Client: [1]
Attendees: Sam Flynn (client), Karly Oykhman (Asymmetric), Avokerie Onorimuo (Asymmetric)
Source: Fathom Recording
Marketing sync covering two main areas: (1) drafting a Rockford Fosgate subwoofer clearance email promo, and (2) reviewing newly built service pages as part of a broader SEO and domain rating improvement strategy. Several website technical fixes were also discussed.
Goal is to clear existing inventory. Sam will provide specs and a photo of subs loaded into new Flynn Audio-branded enclosures (expected delivery same week or following Monday).
Discount structure — still TBD:
- Preferred: direct ~40% percentage discount
- Blocker: potential MAP violation with Rockford Fosgate vendor
- Rejected: "free installation" framing (doesn't resonate with DIY segment)
- Not viable: "add to cart to see price" (not native WooCommerce)
Once MAP is confirmed, Karly will build a direct-to-cart link at the discounted price. Email copy will go into a Google Doc for Sam's review.
New service pages are built and ready for review. All share the same template. A few FAQ answer fields are still being populated by the developer (expected within a day or two of the call).
LED Headlights Page
- Pricing: ~$300–$350/pair installed (L2 bulbs at $200/pair retail, L3 at $250/pair; ~0.8 hrs labor)
- Add-ons to surface on the page:
- Canbus decoders (~$50/pair) — prevents vehicle error codes on bulb-check systems
- Coding service (~$50) — disables bulb checks on Jeep/Dodge vehicles via software
- Shop section: add 4 SKUs — L2, L3, H2L bulbs, Canbus decoders
- Warranty: add "3-year warranty" language to the Professional Installation section
- Gallery: Sam will send LED before/after photos to replace current placeholders; Civic install image is fine to keep
Marine Audio Page
- Current placeholder images are not boat-related (one is a Cadillac interior). Replace with actual marine install photos.
- Shop section should pull from boat product category — confirmed it does.
Motorcycle Services Page
- Postponed. Sam has never completed a motorcycle install and has only had two inquiries that didn't convert. Page exists but will not be promoted.
All Pages
- CTA button changing from "Book a Service" → "Shop"
- Rationale: directs users to products; they can add to cart or initiate a booking from there. Avoids the problem of customers not knowing their price before committing to a booking.
Higher domain rating (DR) reduces Google Ads cost-per-click (Google treats higher-DR sites as more relevant, requiring lower bids) and improves organic rankings. Multi-pronged approach:
| Initiative | Status | Notes |
|---|---|---|
| Service pages | In progress | Ready for review; publishing soon |
| Website gallery | Planned | Karly to draft template; Sam has install photos |
| Google reviews | Planned | Karly to develop solicitation strategy; keyword-rich reviews help local SEO |
| Social media | Low priority | Useful for relevancy/social proof, not a primary SEO driver; low ROI |
| Blogs & press | Ongoing | Local press backlinks are high-value; capitalize on any newsworthy events (e.g., ribbon cuttings) |
Google Reviews note: Encouraging customers to include specific keywords (e.g., "stereo installation," "LED headlights") in their reviews directly benefits local SEO. Responding to reviews with keywords also helps. Sam's current rating is 4.8 (a 4-star review recently pulled it down from 4.9).