Homepage & Service Page Redesign — Scope Expansion (2025-10-22)

Overview

The JBF project has grown beyond its original scope. What began as a single-page SEO engagement has expanded into a full website redesign, driven by the need to create new pages that did not previously exist. As of the October 22 sync, the homepage and service page are actively in design and development.

Scope Change

The project was originally scoped as a one-pager with an SEO focus. However, the SEO strategy requires pages that don't yet exist on the site, making it necessary to design and build them from scratch. This effectively constitutes a full redesign rather than a simple optimization pass.

"We're doing SEO, it's a one pager, but they want to add all these pages. So really, in my mind, we are doing a redesign… because there's pages that don't exist that we have to design because of the SEO."
— Melissa, Oct 22 sync

Current Status

• Homepage: In design/development
• Service page: In design/development
• Outstanding item: Client sent a note about an email-related issue; Melissa needs to follow up

Key Considerations

• Scope creep risk: The expansion from one-pager to full redesign was not explicitly re-scoped or re-priced in this conversation. This should be reviewed to ensure the project remains within a manageable budget and timeline.
• SEO dependency: New pages are being created specifically to support the SEO strategy, meaning design and SEO work are tightly coupled.

Related

• ^[1] — Source meeting where JBF status was discussed
• ^[2] — JBF client overview