New Dawn is a therapy practice run by Melissa, a new Asymmetric client who also operates [1] (a construction cleaning company). The immediate project for New Dawn is writing SEO-optimized copy for a new website currently under development. PPC work is on hold until the site is live.
The project involves approximately 30 pages of copy. Each page requires keyword research, an SEO title, a meta description, and body copy — estimated at roughly 1.5 hours per page.
| Element | Detail |
|---|---|
| Client | Melissa (New Dawn Therapy) |
| Project type | SEO-focused website copywriting |
| Page count | ~30 pages |
| Known page topics | Stress management, grief therapy (additional pages TBD) |
| Deliverables per page | Target keywords, SEO title, meta description, body copy |
| PPC status | On hold — pending site launch |
Sebastian is leading the initial pages to establish a repeatable workflow. Once a few pages are complete and the process is documented, Paul will be brought in to work through the remaining pages in parallel.
Per-page workflow (as described by Sebastian):
1. Identify the page topic from the site map
2. Research target keywords (using Ahrefs or similar)
3. Draft an SEO title and meta description
4. Write body copy with keywords naturally integrated