wiki/clients/current/new-dawn-shine/2026-02-27-website-rebuild-review.md · 737 words · 2026-04-05

Website Rebuild Review — 2026-02-27

Client: ^[1]
Attendees: Melissa Cusumano (Asymmetric), Sebastian Gant (Asymmetric), Katie Geiser (A New Dawn Therapy)
Meeting type: Progress review

Overview

Mid-project check-in on the Elementor website rebuild for A New Dawn Therapy. The scope has evolved from an SEO/ads engagement into a full site rebuild, confirmed to be within the existing contract. The live site is already generating inbound leads despite being unfinished, validating the SEO strategy. The meeting surfaced design decisions, content blockers, and a HIPAA compliance question around the contact form.

Key Decisions

Decision	Detail
Primary color → yellow	Pink felt too feminine and potentially exclusionary. The muted "mustardy" yellow from the brand guide will replace pink for section bands.
Font → bolder style	Changed from the original thin/elegant font to a bolder, more readable option. Katie approved, prioritizing readability.
Google Map → Contact Us page only	Map will not appear in the footer or on every page; it belongs on the Contact Us page exclusively.
Footer standardized	Footer will be consistent across all pages; Pride flag to be added back.
Contact Us page = top priority	Site is live and generating leads; building out the Contact Us page immediately is the highest-priority task.

HIPAA-Compliant Contact Form

The current site uses Gravity Forms, but its HIPAA compliance status is not straightforward — it depends on the hosting environment and the specific data collected.

Katie has a signed BAA with Google Workspace, making Google Forms a confirmed-compliant option. She has already placed the Google Form URL in the SEO copy document.

Open item: Melissa to research Gravity Forms' HIPAA compliance requirements and compare against Google Forms before a final decision is made.

"I recently learned that WPForms, like collecting potential client data, isn't HIPAA compliant and to use Google Forms instead." — Katie Geiser

Content & Image Blockers

Copy

Katie has completed most pages but is blocked on 8–9 remaining pages (Careers, Insurance Facts, Supervision, Resources, others) pending target keywords from Sebastian.
Katie confirmed she approved the blog topics via email after the last meeting.

Images

Katie has images saved but has been waiting for page layouts to be finalized before selecting placements.
Homepage and Specialties pages are sufficiently built to begin image selection now.

Careers Page

Sebastian previously suggested linking to Indeed rather than building a custom job board. Katie has one active (non-sponsored) Indeed posting and also created a Google Form for applicants to submit resumes.

Open item: Melissa to confirm with Sebastian whether the plan is a simple button link to Indeed or a more complex integration.

Action Items

Melissa

[ ] Confirm with Sebastian: status of approved blog topics
[ ] Confirm with Sebastian: which pages still need keywords for Katie
[ ] Confirm with Sebastian: Careers page Indeed integration plan (button link vs. embed)
[ ] Research Gravity Forms HIPAA compliance; compare to Google Forms; bring recommendation to team
[ ] Instruct Eshock to build out the Contact Us page immediately (top priority)
[ ] Instruct Eshock to change site primary color from pink to yellow (brand guide mustard)
[ ] Instruct Eshock to add Pride flag back to the footer
[ ] Send Katie a list of pages ready for image selection (Homepage + Specialties confirmed)

Katie

[ ] Select and upload images for Homepage and Specialties pages once list is received
[ ] Write copy for the Contact Us page
[ ] Complete copy for remaining 8–9 pages once keywords are received from Sebastian

Notable Context

The live site (no staging separation currently) has already generated 3+ inbound inquiries in the past week, confirming SEO traction even on an unfinished build.
The project evolved from an SEO/ads focus to a full Elementor rebuild; this was confirmed to be within the existing scope — not a change order.
Eshock is the developer executing the build. Melissa is the primary internal coordinator.
Katie expressed a preference for being taught how to update images herself in Elementor for long-term self-sufficiency (relevant to retainer conversation).

^[2]
^[3] (if created)