Call with Katie Geiser (A New Dawn Therapy) to finalize the Bluehost-to-Asymmetric hosting migration and review progress on specialty page copy. Two major decisions came out of this call: (1) proceed with the migration today to unblock the Google Workspace billing issue, and (2) pivot from a dynamic-text template approach to individually built specialty pages after a dev blocker.
Attendees:
- Sebastian Gant (Asymmetric)
- Melissa Cusumano (Asymmetric)
- Paul Buniel (Asymmetric)
- Katie Geiser — A New Dawn Therapy LLC (external)
Asymmetric will pull the A New Dawn site off Bluehost today. Katie will then cancel her Bluehost account, which is expected to trigger a 30-day Google grace period allowing her to switch Google Workspace billing from Bluehost-as-reseller to direct payment. Bluehost could not confirm this behavior, but both parties agreed the risk was acceptable.
team@asymmetric.pro as admin on the A New Dawn Bluehost account during the call.The developer hit a blocker implementing dynamic text across a shared specialty page template. The resolution: build each specialty as its own standalone page. This is more manual work but gives full layout and design control per page — which Katie agreed was fine.
Katie flagged that ChatGPT-generated FAQ content may be repetitive across specialties. Sebastian noted the questions likely mirror real user search queries and committed to reviewing them during implementation.
Based on hiring demand signals and keyword opportunity, the following new specialty pages were identified as candidates:
| Page | Priority | Notes |
|---|---|---|
| ADHD Therapy | High | Strong hiring demand signal; Sebastian to validate search volume |
| Men's Therapy | High | Good keyword volume observed |
| Caregiver Support | High | Distinct from healthcare; decent standalone volume |
| Bilingual Therapy | Medium | May be a future addition |
| Veteran & Military Support | Medium | Likely folds into a PTSD page |
Katie also noted she had already drafted copy for General Anxiety and several other specialties, but was unsure how to handle Social Anxiety — whether to integrate it into the General Anxiety page or give it its own page.
Location Pages: Developer will also standardize area/location pages on the Shine site and build new location pages for both A New Dawn and Shine.