wiki/clients/current/new-dawn-shine/_index.md · 500 words · 2026-04-05

A New Dawn Therapy

Status

Active — Website build in progress; targeting launch around April 9, 2026.

2026 (exact onboarding date TBD from earlier records)

2026-03-20 — Marketing & website review call with Katie Geiser, Sebastian Gant, and Melissa Cusumano.

Name	Role	Contact
Katie Geiser	Owner / Therapist	kgeiser@anewdawntherapyllc.com
Sebastian Gant	Account Lead (Asymmetric)	sebastian.gant@asymmetric.pro
Melissa Cusumano	Account Support (Asymmetric)	melissa.cusumano@asymmetric.pro

Developer has completed Specialties, Who We Treat, Approaches, and is ~50% through About Us.
Stock images to be added across site; Katie to review and approve.
Katie's AI-generated headshot to be added to the Team page.
Three approved blog posts to be published.

Keywords added for homepage, supervisions, and careers pages.
Pending research: "online therapy" and "rates/insurance" (e.g., "Blue Cross Blue Shield Therapy").
FAQ page: Sebastian to draft SEO-optimized questions for Katie to answer.

Replacing current Google Form with ^[1].
Form will include a PHI disclaimer advising against sharing sensitive health information.
Sebastian investigating automated deletion of form entries after a prospect becomes a client.

Custom page modeled on a reference Texas clinic site provided by Katie.
Job descriptions will link to PDFs; applications via Google Form.
Rationale: keeps content on-site for SEO value rather than redirecting to a job board.

Reviews submitted through Jane App are not appearing on the Google Business Profile.
Symptom: 404 error when previewing the review request link inside Jane App, despite correct Place ID being entered.
Sebastian to investigate; Katie may also contact Jane App support.

Dedicated section separate from the main blog.
Posts filterable by genre (e.g., Boundaries, Grief, Trauma, CPTSD, Parenting, Somatic Therapy, Substance Use/AODA, Self-Help, Workbooks).
A single book post can belong to multiple genre categories.
Primary purpose: affiliate link resource hub, not a primary SEO driver.
Katie to provide initial genre category list.

Digital Product Sales: Sell downloadable content (e.g., workbooks) directly from the site. Requires a separate scope of work covering payment processing and file delivery.
Email Marketing: Mass email capability via Jane App integration (active and past clients).
Local Resources Page: Dane County / Madison-area resources (crisis lines, shelters, etc.).
Affiliate Marketing Integration: Formal setup for book affiliate links (e.g., Amazon Associates).

Katie is in the middle of a home move; availability may be limited around late March.
Sebastian is currently working from Lake Tahoe, NV (Pacific time).
Next meeting: Thursday, April 9, 2026 at 12:00 PM Central Time.