Monthly marketing review with Overhead Door Madison. Covered SEO wins from the 24/7 service page update, strong PPC performance across Microsoft and Meta, and next steps focused on homepage copy and blog content.
Attendees: Sebastian Gant (Asymmetric), Jeff Ryan, John Gradel (Overhead Door Madison)
Next meeting: Wednesday, March 18, 2026 — 10–11 AM
Business is in its seasonal slow period — repair dominates, new door installations pick up as weather warms. The 24/7 service page update is showing early positive results, PPC campaigns are performing well above benchmarks, and the homepage is the clear next SEO priority.
| Decision | Rationale |
|---|---|
| Keep Microsoft Ads installation campaigns running through slow season | Customers research new doors before warm-weather buying season; brand awareness has value even without immediate conversions |
| Hold on Spotify and bus ad channels | Focus remains on optimizing current campaigns; Jeff expressed possible interest in bus ads "down the line" |
| Landing page form options are sufficient as-is | Emergency, Standard, New Door Installation, and Opener Repair cover the key service types without unnecessary clutter |
The updated 24/7 service page is showing strong early results:
The primary driver was adding an FAQ section. AI models preferentially cite FAQ-formatted content, making this a repeatable tactic. See [1] for the generalizable pattern.
The homepage is one of the site's primary ranking pages and is next in line for the same treatment applied to the 24/7 page:
Sebastian will send draft copy to John and Jeff for review by Monday (March 10).
Service type options were simplified to reduce friction:
Jeff confirmed opener repair covers the garage door opener use case. Current options are approved.
Jeff flagged that the company address is not yet in the website footer. This is a local SEO signal. Sebastian will have it live by EOD Monday and notify the client.
| Metric | Value | Benchmark |
|---|---|---|
| CTR | ~14% | 4–5% average |
| CPC | ~$1.00 | — |
| Primary conversions | Repair services | Seasonal (slow period) |
CTR is nearly 3× the industry average, indicating strong ad relevance. Installation campaigns are converting less during the slow season but are being kept active for brand awareness ahead of the spring buying season.
| Metric | Value | Target |
|---|---|---|
| CPC (residential) | $0.17 | $1–2 |
| Total impressions | ~420,000 | — |
A "before and after" video is the primary traffic driver. CPC is well below target — campaigns are performing efficiently.
Sebastian proposed exploring Spotify audio ads and bus/transit ads for brand awareness, particularly given Google Ads being in a suspended/review state ("purgatory").