Active — Monthly marketing management including PPC (Google, Bing, Meta), Google Business Profile optimization, and organic/content strategy.
| Name | Role | |
|---|---|---|
| Jeff Ryan | Owner / Primary Contact | jeff@overheaddoormadison.com |
| John Gradel | Owner | john@overheaddoormadison.com |
Account Manager (Asymmetric): Sebastian Gant — sebastian.gant@asymmetric.pro
Prior to 2026-04-01 (existing client; previous agency contact was Chris)
2026-04-01 — Monthly marketing review call
GBP is currently unverified, blocking new images and posts from publishing. Jeff is recording a new verification video (1–2 min, exterior-to-interior walkthrough). Previous attempt was denied, likely due to upload issues over poor cellular reception. Jeff and John have been added as Owners on the profile to enable direct video upload via Wi-Fi.
See: [1]
Conversion tracking discrepancy identified: "Conversions" column showed 5 vs. 24 in "All Conversions" over the prior two weeks. Root cause was form fills and click-to-calls not being counted. A fix script is running. A Google rep call is also pending to address account limitations.
All ad formats (testimonials, carousels, video) performing consistently with CPC < $0.40. Current multi-format strategy is being maintained.
Optimization score raised to 85%. Keywords expanded and additional ads added to widen top-of-funnel reach. High interaction rate and impression share maintained.
Blog posts targeting local location pages are in draft; due for client review within a few days of 2026-04-01. Goal is to boost organic ranking for local service area pages added to the homepage.