Domain Setup for Salesforce Email Campaigns

Overview

PaperTube has been sending emails from their primary domain (papertube.co) rather than a dedicated sending domain. To support Salesforce email campaigns properly, they need a separate domain configured for outbound email. PaperTube has no internal tech team, so Asymmetric is handling the setup end-to-end.

This came up in the ^[1], where Karly flagged the need and Mark agreed to join the Feb 5 PaperTube call to guide domain selection and configuration.

Current Situation

• PaperTube's primary domain: papertube.co
• No dedicated sending domain exists
• No internal tech team — client cannot self-configure DNS or domain settings
• Email campaigns are being run through Salesforce (Account Engagement / Pardot)
• Website currently on Shopify; client has expressed interest in migrating to WordPress

Domain Options Discussed

Mark reviewed available domains during the Jan 30 sync. Candidates include:

• papertube.pro
• papertube.io
• papertube.app
• papertube.shop
• papertube.ink
• papertube.one
• papertube.now

No single option was selected — the decision will be made with the client on the Feb 5 call. Mark will guide Parag through the selection and initial setup process.

Action Items

• [ ] Mark — Accept the Feb 5 PaperTube call invite (was auto-declined due to focus time block)
• [ ] Mark — Lead domain selection and setup walkthrough on the Feb 5 call
• [ ] Mark — Discuss web hosting and SEO services opportunity with Parag on the same call (see below)

Related Opportunity: Web Hosting & SEO Services

During the Jan 30 sync, Karly surfaced that Parag had asked for web hosting recommendations. Key context:

• PaperTube's current Shopify site does not support their primary business goal (custom brand work) or SEO needs
• Karly indicated WordPress is Asymmetric's preferred platform; Parag noted a past negative experience with WordPress
• Mark will address the WordPress vs. Shopify distinction on the Feb 5 call and make the case for a WordPress site to support content marketing, blog publishing, and organic search
• Parag asked about pricing — Karly deferred; Mark will handle the pricing conversation

This represents a potential new revenue stream for web hosting, site management, and ongoing SEO/content services. Reference ^[2] for broader account context.

Notes

• Salesforce domain configuration (DNS records, DKIM, SPF) can be completed after the domain is purchased — not required on the Feb 5 call
• PaperTube is also in the process of building out ~30 Account Engagement emails; Evogary is assisting Raphael with this workload given capacity constraints