LinkedIn Pilot, Sales Flow & Email Domain Setup

Date: 2026-02-05
Client: ^[1]
Attendees: Parag Agrawal (PaperTube), Karly Oykhman (Asymmetric), Mark Hope (Asymmetric), Isalia Ramirez (Asymmetric)

Overview

Working session to finalize the LinkedIn advertising pilot structure, design a two-track sales follow-up process for high-value leads, establish a separate email sending domain, and scope a future SEO/AIO content initiative.

Key Decisions

1. LinkedIn Ad Pilot — $1k/mo, 3 Segments

• Budget: $1,000/month to start; scale up once data supports it
• Segments selected (3 of 5):
• Premium Food & Beverage
• Beauty & Personal Care
• Supplements & Wellness
• Budget split: 40% / 40% / 20% (F&B and B&PC weighted higher; S&W at 20%)
• Rationale: Concentrating spend on three segments produces more actionable data than spreading thinly across five. Remaining two segments held in reserve.
• Ad creative: Launch with existing video assets to avoid delays. Ricardo (PaperTube) may supply newer content; swap in when available. Karly to follow up with Ricardo within the week and deliver 2–3 graphic drafts 2–3 days after receipt.
• Key metrics to track: CPC, CTR, CPA, form fill conversions
• CPA context: High CPA is acceptable given target customer LTV of $50k–$250k+; LinkedIn's precise targeting justifies the premium over Google Ads.

2. Two-Track Sales Follow-up Process

PaperTube has volume of leads but lacks structured nurturing for high-quality prospects. Two distinct tracks were designed:

Track 1 — Hot Leads (Form Fills)

• Trigger: Prospect submits a landing page form
• Response: Phone call within 1 hour to set a discovery meeting
• Rationale: High intent; immediate contact prevents lead leakage
• Note: Forms will route directly to Parag (not round-robin); excluded from existing automation flows

Track 2 — Warm Leads (Intent Alerts)

• Trigger: Salesforce/Account Engagement intent signals — 5+ email opens OR 2+ landing page visits
• Process: ~22-day multi-touch sequence including:
  1. Company/decision-maker research (sustainability, product launches, brand positioning, buyer's council mapping)
  2. Personalized outreach email to primary contact
  3. LinkedIn engagement (like/follow brand — no direct message yet)
  4. Emails to secondary contacts (e.g., CEO for smaller companies)
  5. LinkedIn connection requests and messages
  6. Phone call follow-up
  7. Custom value-add (e.g., Loom video, ChatGPT-generated brand brief)
  8. Physical sample kit mailing
  9. Additional LinkedIn/email/phone follow-ups through day 22
  10. If no response: return to nurture flow, set follow-up reminders

Automation Layer (planned)

• Research automation: Build a Zap/flow that triggers on intent alert, passes company name to ChatGPT with a structured prompt, and outputs an enrichment doc (B Corp status, recent launches, news, decision-makers) into Salesforce
• Task automation: Auto-create Salesforce tasks (e.g., "Send personalized email — template attached") to enforce process discipline without requiring reps to remember steps
• Priority: Launch campaigns first; build automation layer second

Future: Lead scoring in Salesforce/Account Engagement (by industry, activity, engagement) to automatically route any lead — including Google Ads leads — into the appropriate track.

3. Email Domain — papertube.pro

• Purpose: Isolate marketing email sends from the main papertube.co domain to protect sender reputation (cold/warm outreach list)
• Domain selected: papertube.pro
• Sender address: sam@papertube.pro (gender-neutral; avoids confusion with internal Samantha)
• Routing: All replies auto-forward to Parag
• Technical setup (Mark):
• Purchase papertube.pro
• Configure DNS/SPF records so Salesforce Account Engagement can send from this domain
• Add domain to Account Engagement sender settings
• Send internal test emails; verify forwarding before any live sends

4. Future Opportunity — SEO & AIO

Discussed as a next initiative once current campaigns are live. Key points:

• Goal: Rank for target keywords in Google organic search AND appear in AI citations (ChatGPT, Gemini, Copilot)
• Primary tactic: Question-answer style blog posts optimized for FAQs relevant to PaperTube's segments
• Content process: Write post → run through AI content scoring tool → optimize to exceed average competitor score → publish
• Technical SEO: Alt text on all images, meta descriptions per page, keyword-rich URLs, monthly Google Search Console indexing pushes
• Evidence from another client: +5 AI citations on Google in one month; organic traffic and keyword counts up
• Next step: Mark to lead deeper scoping conversation when ready

Action Items

Key Quotes

"If it's good enough, let's not kill it in pursuit of perfection." — Parag, on launching with existing video assets

"At the end of the day, not likely to happen if I'm doing it. And to be perfectly honest, the reps aren't probably going to do it either. They're just going to fire an email and try to get them on the phone." — Parag, on why research automation is essential

"We're not a company that lacks leads. We're just a company that lacks good leads." — Parag, framing the core problem this work addresses

Related

• ^[2]
• ^[3]
• ^[4]
• ^[5]