Raphael is building a set of complex, HTML-based marketing emails for Cora Italia inside Salesforce Account Engagement (formerly Pardot). This is Raphael's first significant project in Account Engagement, and the work had been stalled for approximately one month due to a missing content document. The blocker was resolved during the [1], with Karly committing to provide the content doc and a one-week due date extension.
This task was surfaced during sprint planning as part of a broader review of developer workloads. The email build had been sitting in the backlog unstarted — not because of developer capacity issues, but because the content document was never attached to the task. Raphael had not flagged the missing content, which was noted as an accountability gap: developers are expected to raise blockers proactively rather than let tasks sit idle.
Karly noted that Account Engagement is less intuitive than HubSpot and that HTML-based builds are more time-consuming. Raphael was told to reach out to Karly or Mark if he needs a walkthrough or has platform questions.
The broader email build strategy established in this sprint divides work by platform expertise:
| Developer | Platform | Client | Email Type |
|---|---|---|---|
| Raphael | Salesforce Account Engagement | Cora Italia | Complex HTML marketing emails |
| Avoke | HubSpot / plain text | PaperTube | Simple text-only emails |
| Raphael | HubSpot | Bluepoint | Simple 3-email flow |
Raphael was kept on the Cora Italia Salesforce build specifically because these emails require HTML and a higher design fidelity — a better fit for his skill set than the simpler PaperTube emails, which were redirected to Avoke.
| Field | Detail |
|---|---|
| Assigned Developer | Raphael Mangadap |
| AM Owner | Karly Oykhman |
| Platform | Salesforce Account Engagement |
| Blocker | Missing content doc (resolved 2026-01-22) |
| Due Date | Extended by one week from original date |
| Task Start | Backdated to week of 2026-01-20 |